Tuesday, April 28th, 2015

Track III: Salon I - Live Webcast from this Room

9:00 AM - 10:15 AM

Over the Top TV - Content and the Consumer Experience - New Technologies as Gateway to the New Hollywood

Mitch Singer, President, DECE/Ultraviolet, former Chief Digital Strategy Officer, Sony Pictures Entertainment

Evan Greenberg, Manager of Audience Development, TAPP

Michael Goodman, Director, Digital Media Strategies

Ian Greenblatt, Vice President, Strategy & Business Development, ARRIS

Charles “Chuck” Napier, Managing Director, inCode Consulting

Matt McMahon, VP of Business Development, Seriously Digital Entertainment

Glenn Hower, Research Analyst, Parks Associates, Moderator

successful start-ups in the New England region since the tech bubble of '99, evidenced by its acquisition by Motorola in September 2006 for $181m.  Prior to Broadbus, he held positions with Fox, Warner Bros., Kirkland & Ellis and The Entertainment & Intellectual Property Group (an entertainment law firm in Chicago). Ian is a frequent guest lecturer; he has lectured at MIT Sloan School of Management, Georgia Institute of Technology and Northwestern University, and industry events such as CES and DigitalHollywood. An avowed techie, he was an Alpha and Beta Tester for Sling.com, Joost, Hulu, Boxee, and many Motorola devices and services. He holds a BSC from Northwestern University, a JD from DePaul University College of Law, and sits on the board of directors of USC's Marshall School of Business Institute of Communication Technology Management.


Evan Greenberg, Manager of Audience Development, TAPP; an OTT, a la carte, collection of online subscription channels, connecting super-fans to the personalities they can't get enough of. Evan leads TAPP's Customer Acquisition initiatives and supports Big Data and Overall Strategy projects. Evan joined TAPP after working for a number of media companies, including Warner Bros. and Maker Studios, focusing on Digital Monetization, Audience Growth, and Lifecycle Marketing. Evan is an MBA graduate of the USC Marshall School of Business and has studied comedy at the Upright Citizens Brigade Theater. Twitter: @evangreenberg.


Mitch Singer, President, Digital Entertainment Content Ecosystem: Mitch Singer is an entertainment and technology veteran having served in senior management roles that cross business units and technology teams in the entertainment sector.  Singer has long worked on industry-wide strategies to address the ongoing digital transformation of entertainment– helping to identify digital business opportunities, exploring new products, formats, and services, and working to mitigate digital theft.  He focuses on emerging and disruptive technologies and evaluates and develops adaptive business models to stay ahead of the technological curve. His background is unique in that he served a lengthy tenure at a major Hollywood studio overseeing development of new platforms while protecting intellectual property.  Singer is known as a staunch supporter of preserving copyrights while at the same time fostering and enabling new distribution models that evolve the digital ecosystem.  Singer is an independent consultant working with a variety of media and entertainment companies to help develop their products and services, as well as their go to market strategies.  His clients include; Intel, Deluxe, Kaleidescape, Valens Semiconductor, General Harmonics, Streamnation, and others.  Singer is on the Board of ToggleTV, an early stage startup. Currently, he serves as President of DECE, the 75-member, cross-industry consortium behind UltraViolet (http://www.uvvu.com), the effort to create open standards for digital entertainment distribution enabling consumers to acquire and play content across a wide range of services and devices.  Over the years, Singer has been a board member of Motion Picture Laboratories, DVD CCA, Entertainment Technology Center USC, the HDBaseT Alliance as well as the HQME (“High Quality Mobile Experience”) Steering Committee.  He also was appointed to the copyright committee for The National Academies’ Board of Science, Technology, and Economic Policy (STEP).  Formerly Chief Digital Strategy Officer at Sony Pictures, Singer originally joined the studio in 1990 as Counsel in the Litigation Group, responsible for traditional intellectual property issues such as copyright and trademark, new technology licensing and content protection.  Singer received both his JD and MBA from the University of San Diego.


Michael Goodman, Director, Digital Media Strategies, is an accomplished analyst with nearly 20 years’ experience providing critical market intelligence and strategic direction to executives navigating an increasingly complex, connected world. Michael Goodman provides clients with strategic insight on the evolution of digital media for the Strategy Analytics Digital Media Strategies Service (DMS), which assists companies in adapting to the changes occurring in the distribution, consumption and monetization of video, music, and games. Key areas of research include OTT video, video games, advertising, and digital music.  Prior to joining Strategy Analytics, Goodman founded Nexus Research Group, a research and consulting firm focused on the intersection of technology, media, and communications. Prior to that, Goodman was VP, Global Research Operations at Kantar Retail, where he managed retail analysts across multiple practice areas including Food, Drug, Mass, Value Discounters, Home Improvement and Digital. Goodman also, served as Senior Director, Research & Analytics at Mercury Media where he provided strategic vision, planning, and actionable recommendations for all areas of performance-based advertising. Prior to Mercury Media, Goodman spent nine years at the Yankee Group and held several positions at Nielsen Media Research (now known as The Nielsen Company).  Goodman holds a BS in Business Administration, with a concentration in Marketing, from Boston University.


Charles (Chuck) Napier has over 20 years of experience in leading new businesses and launching new products in the telecom and media industries. As a Managing Director for inCode in the Business Strategy Group, Chuck leads inCode’s Internet and Media practice, as well as co-leads the Private Equity practice. Chuck has held senior executive roles across the industry ecosystem with broad expertise covering network infrastructure, mobile commerce, devices, and mobile applications. Chuck has led successful consulting engagements with senior executives on strategy for new markets, go-to-market plans, operations improvement, product roadmaps, and program management.  Prior to inCode, Chuck served as Senior Vice-President, Strategic Alliances at AnyDATA, a global OEM provider of wireless devices and modules, where he managed business relations with Google, Amazon.com, Qualcomm, and other key accounts. Before AnyDATA, Chuck was VP, Carrier Business Development at Air2Web where he established their global carrier connections and launched new carrier messaging services. Previous to Air2Web, he was Senior Vice President, Business Development for WMode – a wireless content and transactions billing service. He also served as VP, Marketing and Business Development at Convergence, a mobile marketing start-up, which was acquired by Amazon.com. At Amazon, he was product manager to launch Amazon’s mobile phone store and mobile shopping service. He spent over six years with GTE Mobilnet, now part of Verizon Wireless, where he pioneered that company’s entry into the wireless data market.  Chuck holds an M.B.A. in Marketing and Strategy from Northwestern University’s Kellogg Graduate School of Management and earned a B.A. in Economics with Honors from the University of Virginia.


Glenn Hower, Research Analyst, Parkes Associates: Glenn Hower currently studies entertainment content and delivery services. Glenn is experienced in entertainment content production and distribution systems with a particular emphasis on radio, television, and film content.  Glenn earned his BA in music with a focus on the music business and industry from the University of Texas at Austin. He earned his MS and MBA from Texas Woman's University in Denton, Texas.


Matt McMahon is Vice President, Business Development at Seriously, a company creating mobile games designed to be developed into entertainment properties. Seriously's first property Best Fiends was released in October 2014 and has been downloaded over 10 million times and has more than 1 million daily active players. At Seriously, Matt is responsible for the company's strategic distribution and animation partnerships.  Prior to Seriously, Matt was Vice President, Mobile at 20th Century Fox where he lead the mobile apps and games business at 20th Century Fox Film and Television Studio. In this position, Matt produced top grossing mobile hits for brands such as ‘Family Guy’, ‘Ice Age’, ‘Avatar’, 'Glee' and ‘The Simpsons’, as well as 'Angry Birds Rio', the first-ever branded spin-off of the hit mobile game Angry Birds.


Ian Greenblatt is Vice President, Strategy & Business Development. Greenblatt’s  role is centered around defining and driving the output of software and hardware based converged experiences and next generation television products to research and industry partners. This includes driving best-of-breed partnerships and corporate development opportunities. He also serves the company as a subject matter expert around the business of television and both traditional and OTT content distribution, as well as content metadata and the second screen.  Prior to joining ARRIS through the acquisition of Motorola Home, Greenblatt was co-founder and General Counsel of Broadbus Technologies, the pioneer of solid-state memory based computer systems for delivering both movies and television on-demand. Broadbus is considered to be one of the most