Tuesday, April 28th, 2015

Track III: Admiralty Room

2:15 PM - 3:30 PM

Big Data Revolution for Digital Marketing: From TV Networks and Studios to Games and the Scalable Web

Ravi Iyer, Chief Data Scientist, Ranker

Richard Maraschi, Global Solutions Leader, Advanced Analytics, IBM

Giulia Erickson, VP of Marketing, Warner Brothers Digital Distribution

David Herrin, Head of Research, UTA Brand Studio

Stephen Shelton, Director of Analytics, Quigley-Simpson

Vincent Bruzzese, CEO, C4 Research and Development

Yves Bergquist, Senior Director of Business Development, Ranker, Moderator

at Sony Corp.  Maraschi earned a bachelor’s degree in engineering from New Jersey Institute of Technology and a master’s in Business Administration from Cornell University.  He is currently resides in Los Angeles where he is pursuing a Masters of Data Science at the University of Southern California.


Yves Bergquist, Business Development Manager, Ranker:  Yves is the Director of Business Development at Ranker. He is a business strategist and data scientist with an interest in applying machine learning to solve the issue of complexity in business strategy.  He was part of the founding team at Singularity University, a partnership between NASA and Google, which aims to "assemble, educate and inspire a cadre of leaders to understand the development of exponentially advancing technologies".  Prior to SU he spent five years as a consultant in Washington, DC, building models to understand and manage high-velocity strategic environments for public and private sector clients including the US Department of Defense, the Walt Disney Corporation, and the Japan External Trade Organization. As part of this effort, he did several years of groundwork in the Middle East and South Asia looking at the distribution of trust and influence through the social networks of radical Islamic militant organizations. He has an MBA from the Monterey Institute of International Studies.


Ravi Iyer is the principal data scientist at Ranker.com. He combines 15 years of hands-on experience with database technology with a PhD in social psychology from the University of Southern California. He publishes regularly in top scholarly journals and his research has been featured in the New York Times, Wall St. Journal, The Atlantic, and at SXSW Interactive.


Vincent Bruzzese, CEO, C4 R&D:  Over the past ten years Vincent has worked on over 1,000 films, impacting the development, execution, marketing or release of each one.  Vincent Bruzzese began his career as a university professor of statistics and sociology; however, he left academia to join MarketCast (owned by Variety-Cahners) to co-develop their movie tracking product (and prediction models), ushering in a new way of tracking the success of a marketing campaign in the industry. He went on to head up client service for the company, spearheading several new initiatives (all of which are still used today, particularly Strategic Positioning Assessments) and developing relationships with each studio. In late 2001 he joined the emerging marketing research and consulting company to start their entertainment division Worldwide Motion Picture Group, recognizing their vision for innovating both research and audience assessment.  During his nine years at MPG, Vincent has developed a worldwide tracking product, making him responsible for two of the three movie trackers in the industry. He also discovered new ways to assess the viability of potential projects or scripts, and has directly impacted the execution of many films through the screening process, authored new ways to craft analysis of creative material as well as advised on the best manner in which to not only communicate to but also reach the intended audience. He is also known as the foremost expert on box-office predictions in the industry today. Due to his work in these areas, his experience in understanding, interpreting and messaging to today’s moviegoers is almost unparalleled.

Richard Maraschi leads IBM’s global strategy and solution development efforts for Big Data & Analytics for the media & entertainment industry, developing solutions for and advising clients and internal IBM teams on how best to apply IBM’s vast Big Data & Business Analytics portfolio.  He has particular expertise in developing and deploying customer profiling, engagement/churn, demand forecasting, customer targeting, and marketing campaign optimization capabilities.  Prior to this role, Maraschi was an associate partner in IBM’s Digital Media Consulting Practice where he advised customers in the areas of information management & advanced analytics. Prior to joining IBM, he held several executive and management roles including: vice president, product management at Ascent Media Group (A Liberty Media Company); director, product management, games at Yahoo; worldwide product marketing manager, Hewlett-Packard Digital Entertainment; and director of new product development