Tuesday, April 28th, 2015

The MusicNext Forum Track: Salon III

12:30 PM - 1:45 PM Live Webcast from this Room

YouTube and Music – The Universal Discovery Engine for Music – Performers – Bands – Brands

Doug McVehil, Head of Content & Programming, Vevo

Jeff Daniel, CEO/co-founder, Starmaker

Daniel Rosen, Senior Music Talent Manager, Fullscreen

Ryan Tomlinson, President, SKEEmatic; Exec. Producer, SKEE TV

Dana Shayegan, Vice President of Music, Collective Digital Studio (CDS)

Nick DeMartino, Principal, ND Consulting, Moderator

views. In addition, Doug directed the strategic process that increased platform stickiness by 83%, grew monthly video views and monthly visitors by 25% and increased Twitter followers and Facebook fans by 214% and 42% respectively. Previously, as Senior Vice President, Digital Marketing & Promotion for Sony Music Entertainment/Epic Records, Doug created and executed industry-leading digital marketing campaigns for such artists as Michael Jackson, Sade, Shakira, Incubus and Jennifer Lopez. He leveraged partnerships with the top mainstream and niche content distributors and generated tens of millions of dollars in new revenues by launching the careers of numerous new artists, many of whom went on to multi-platinum status, including The Script, Franz Ferdinand, Mandy Moore, Modest Mouse, Sean Kingston and Natasha Bedingfield.  Doug began his career as buyer for Wax Trax Records before becoming a producer and program director for KBDI Television.


Jeff Daniel is CEO and co-founder of StarMaker Interactive, the first integrated video network for music, powering video creation/consumption and talent discovery across multiple platforms. StarMaker provides the rights, partnerships and technology for its global community to produce studio-quality recordings and videos and enabling users to audition for major entertainment programs including NBC’s The Voice. StarMaker integrates major media brands and recording artists, helping our users create, share, discover and promote each other's user-generated media. StarMaker has a branded hardware partnership with Philips Electronics, a marketing partnership with the San Francisco Giants and has developed and released the official mobile apps for American Idol and NBC’s The Voice. Prior to StarMaker, Jeff was co-owner of pioneering music branding agency Rock River Music, the leading music-based marketing strategy firm for major brands including Adidas, The Gap, Pottery Barn, Banana Republic, W Hotels, Ford, Wells Fargo, Volkswagen, Chrysler, Williams-Sonoma, Old Navy, Ford, Holiday Inn, Jaguar, Sprite, Radio Shack, Sprint and many others.  Jeff also helmed Rock River’s record label, Rockr Music, which released Bob Marley’s “Roots, Rock Remixed,” the first ever Bob Marley remix project sanctioned by Chris Blackwell and the Marley family. Jeff is a graduate of Brown University, a recipient of Time Inc.’s Marketing Achievement Award and the producer of over 200 albums including an RIAA-certified Gold Record.


Dana Shayegan is the Vice President of Music at the Los Angeles-based premium content network, Collective Digital Studio (CDS).  At CDS, Dana operates one of the largest networks of independent music channels on YouTube, averaging 200 Million streams per month across a wide variety of genres including Electronic Dance Music (EDM), Hip Hop, Pop, and Caribbean Music. Top music channels in the CDS network include UKF (Youtube.com/UKF & youtube.com/UKFDubstep), The Sound You Need (youtube.com/thsoundyouneed1), No Copyright Sounds (youtube.com/nocopyrightsounds, All Trap Music (youtube.com/alltrapmusic), Steve Aoki’s Dim Mak Records(youtube.com/DimMakRecords), Madilyn Bailey (youtube.com/MadilynBailey), and Pitchfork (youtube.com/pitchforktv).  Dana works closely with CDS music clients and the company’s nationwide sales team to develop and execute compelling brand partnerships and comprehensive advertising campaigns on YouTube. Working in conjunction with the CDS Optimization team, Dana and his team focus on the development, management, and monetization of  artist, record label, and music curation channels.  Prior to his work at CDS, Dana co-founded the lifestyle clothing brand We Are Massiv. and played an instrumental role in music based lifestyle marketing efforts for the automotive brand Scion, including the brand’s critically acclaimed indie label Scion A/V, their online radio station Scion Radio 17, and countless nationwide tours in EDM, Hip Hop, and Heavy Metal music.  In 2008, Dana was featured in Billboard Magazine as one of their Top 30 Music Executives Under 30.


Ryan Tomlinson, President, SKEEmatic; Exec. Producer, SKEE TV:  Content creator, entrepreneur, leader, father, husband, cross-fitter, transcendentalist, non-conforming optimist, Ryan Tomlinson is the President of SKEEmatic Digital; a multi-media creative content shop in Los Angeles. Together with his team he creates original content for brands, artists, and athletes who wish to build and monetize social media communities. SKEEmatic exists to create the best content possible and monetize it by delivering it directly to the audience in all the ways they want to consume it. Commanding billions of impressions, this includes producing music and culture television show SKEE TV coming to Fuse this Spring.


Nick DeMartino launched a strategic consulting practice in media & technology after a 20 year career at the American Film Institute. He is an expert on new forms of storytelling, multiplatform digital content, online video innovations, and strategic marketing initiatives and partnerships. His clients include start-ups, technology companies, content producers, creatives and educators.  "Reinventing Hollywood" is his new column, which will appear in June as part of the relaunch of ACM's "Computers in Entertainment" online magazine.  As AFI's SVP for Media and Technology, DeMartino created programs at the frontier of digital production, interactive media & new forms of storytelling, including the AFI Digital Content Lab, the AFI-Apple Computer Center, the AFI Computer Media Salons. The award-winning AFI.com website was the first to stream Hollywood content on the web (1996), first to share a library of clips from the top 100 movies of all times (1997), clips from AFI's own television productions and events, among other innovations.  Prior to AFI DeMartino was a journalist, publisher, independent filmmaker, advertising and marketing executive, chronicler of public television, indie filmmaking. He is the author of KEEPING PACE WITH THE NEW TELEVISION and the principal staff writer of A PUBLIC TRUST: THE REPORT OF THE CARNEGIE COMMISSION ON THE FUTURE OF PUBLIC BROADCASTING.


DOUG McVEHIL, Head, Content & Programming, Vevo:  Doug McVehil has managed traditional and online marketing campaigns for the entertainment/music industry for over 20 years and worked in start-up, high growth, mature and turnaround business environments.  Currently Senior Vice President of Content & Programming for Vevo, which is YouTube’s #1 content partner with 9,140,614 subscribers and 181,427,686 views, Doug directs all aspects of music programming on the world’s leading all-premium music video and entertainment platform, including original content programming, creation of branded entertainment, management of industry/artist relations and development of new video series, franchises and events. Since joining Vevo just two years ago, Doug has raised the company’s profile dramatically within the artist/management community, working with superstars such as Justin Bieber, Katy Perry, Taylor Swift, Lady Gaga and Alicia Keys, and has forged strategic partnerships with leading content producers Reveille, Shine America, Endemol and Ridley Scott Associates. He led the team that introduced nine new programming series including Certified, Vevo’s most successful program to date with over 30M