Tuesday, April 28th, 2015

Health Media & Technology Track

Track V: The Ballroom Terrace - Live Webcast from this Room

12:30 PM - 1:45 PM

Women, Health, Wellness and Media: The Constituency of Care: From TV to the Internet – Apps to Websites

Dr. Jenny M. Jaque, Keck School of Medicine of USC, co-founder, Health Goes Female

Dr. Preeti Parikh, Chief Medical Editor, HealthiNation

Michelle Levander, Director, USC Annenberg/California Endowment Health Journalism Fellowships

Leslie Acoca, founder, Girls Health Screen and president of the National Girls Health and Justice Institute

Natalie Barandes. Founder and CEO, get it…pictures

Jackie Warner, Fitness Trainer and Star of Bravo Television Series, "Work Out" and "Thintervention"

Sue Cross, founder and principal, Cross Strategy (former SVP, The Associated Press), Moderator

serves as founding director of Annenberg’s California Endowment Health Journalism Fellowships and as editor-in-chief of ReportingonHealth.org, an online community for journalists, medical professionals and health policy experts. A veteran editor and writer, Levander previously reported on technology in Asia for Time Magazine Asia and The Asian Wall Street Journal. She reported for the San Jose Mercury News on business, workplace, and education issues and tackled special projects in Latin America. She has received journalism awards from the Overseas Press Club of America (Best Reporting in Latin America), the Inter American Press Association, and the Society of Professional Journalists. A former Inter American Press Association fellow, she spent a year in Mexico researching migrant culture. She graduated Phi Beta Kappa and magna cum laude from UC Berkeley and has a master's degree from Columbia University's Graduate School of Journalism.


Dr. Jenny Jaque, Originally from Chile, Dr Jenny Jaque is an obstetrician-gynecologist practicing in academic medicine. Her area of interest is in gynecology where she attends to female patients of all ages and backgrounds. Dr. Jaque’s passion is patient education and advocacy.  She has received multiple awards including: Faculty Mentorship Award, Keck School of Medicine of USC, 2012; Student Teaching Award, Keck School of Medicine of USC, 2011; APGO/CREOG Excellence in Teaching National Award, 2011; Excellence in Teaching Award, LAC+USC Keck School of Medicine of USC, 2010; Leadership Award - Peer Selected, LAC+USC, 2008, 2009; Physician Selected by Peers to be their Personal Physician LAC+USC, 2008, 2009; Patient Advocate Award, Peer Selected, LAC+USC, 2008, 2009; Nurses Choice Award for Excellence in Patient Care, LAC+USC, 2008, 2009; Daniel R. Mishell Jr. Teaching Award, LAC+USC, 2007.


Dr. Parikh is the Chief Medical Editor of HealthiNation, board certified Fellow of the American Academy of Pediatrics, an American Academy of Pediatrics spokesperson and is a Clinical Asst. Professor of Pediatrics at Mount Sinai School of Medicine. She sees patients at Pediatrics of New York in Manhattan. Dr. Parikh received her undergraduate degree from Columbia University, medical degree from University of Medicine and Dentristry of New Jersey (Rutgers) and post graduate training in Pediatrics from the Mount Sinai School of Medicine. Dr. Parikh’s special interests are in preventive medicine, advocacy and patient education.


Jackie Warner, fitness expert, gym owner, television star and entrepreneur, instills passion into every aspect of her life. Fitness has always been a part of her life – as an accomplished childhood equestrian to collegiate athlete, Jackie built a strong base of experience and knowledge in both exercise and nutrition. A Midwestern girl turned self-made millionaire at the age of 22, Jackie was inspired to pursue a career in fitness and nutrition after training a few close friends to dramatic life-changing results. Within a year, Jackie opened her first health center, Lift. The revolutionary fitness facility was the first health club in Southern California to accept health insurance for exercise. From 2004 to 2009, Jackie owned and operated her next gym, Sky Sport & Spa. Employing Jackie’s complete approach to fitness, Sky Sport was the Nation’s premiere full service health and medical practice. Although frequented by fitness aficionados for years, Sky Sport was introduced to the rest of the world on Jackie’s hit television show, Work Out. She returned to television in 2010 in the Bravo show, Thintervention with Jackie Warner. Hailed by critics, the premiere gave the network its best ratings ever for a Monday. Jackie is one of the World’s most sought-after fitness experts. She wrote two New York Times Bestsellers, This Is Why You’re Fat (and How to Get Thin Forever), and 10 Pounds in 10 Days. Her next book, This Is Why You’re Sick & Tired will hit bookstores on April 28, 2015. Jackie has contributed to over thousands of articles, making her one of the most quoted fitness authorities globally. She also stars in several best-selling DVDs.


Leslie Acoca, creator of Girls Health Screen and president of the National Girls Health and Justice Institute.  Leslie Acoca, MA, MFT, is President and Founder of the National Girls Health and Justice Institute (NGHJI), a California nonprofit, and a former Stoneleigh Fellow. The mission of the NGHJI is to improve access to physical and mental health care for the 450,000, 10-17 year old-girls, mostly poor girls of color, who enter the United States Juvenile Justice system each year, and to reduce ensure that every girl re-entering her community receives health benefits and are linked to medical homes. She is the author of the Girls Health Screen (GHS), the first evidence-based medical screen for girls 11-17 entering 2800 juvenile justice  Ms. Acoca’s previous research revealed that access to physical health care could reduce recidivism and violence among girls, the fastest growing segment of the juvenile justice population, by 72%. Ms. Acoca is a nationally recognized researcher, author and speaker on the subjects of vulnerable girls and women of color in America and on the intersection of the health and justice systems.  In 2012, Ms. Acoca and the NGHJI piloted the Girls Health Screen for detained girls in New Mexico and piloted the GHS for girls entering a locked the Los Angeles County Juvenile Probation Camp. In 2014, The NGHJI will install an iPad based version of the GHS at Detention intake so that approximately 1600-2000 teen girls who are detained or locked up in Los Angeles and San Joaquin Counties have their health needs identified, followed and treated both in institutions and in their communities. Recognizing the groundbreaking work of the NGHJI and Acoca, National Public Radio’s All Things Considered ran a major story on the GHS in Albuquerque, New Mexico, and the Los Angeles Times ran another lead story on the GHS in Los Angeles. The NGHJI is now poised to disseminate its web-based version of the Girls Health Screen, and an Electronic Girls Health Passport (EGHP) into multiple California County juvenile justice systems and school systems as well as to jurisdictions in other states. The Electronic Girls Health Passport will provide girls with a seamless, portable medical record that will follow them from the juvenile justice system into the community.


Natalie Barandes is an Executive Creative Director/Executive Producer and Live Action Director. As Founder and CEO of get it…pictures, a production company located in Los Angeles, Barandes has been dedicated to creative content innovation and ideas for over twenty years. She continues to be at the forefront of creating video concepts, executions and experiences for television, film, advertising/marketing and branded content for digital platforms as well producing large-scale live events.  In her latest endeavor Barandes serves as Executive Creative Director, Writer and Live Action Director of United Health Care Ventures newest healthcare product, REAL APPEAL – a co-production of UNITED HEALTHCARE and JOVIA HEALTH. REAL APPEAL was created as a weight loss, health and wellness program informing participants through video. This program delivers entertaining and engaging content focusing on a comprehensive, science-based system that integrates the best research available today with an all-star team of doctors, experts, entertainers and athletes. Natalie has combined her unique experience in both entertainment and the health & wellness sector to create a groundbreaking Television series of inspirational instructional "webisodes" which will spearhead a multi-million dollar program aimed at ending America's obesity epidemic.  Barandes’ many credits include creating television shows and franchises for motion picture studios and television networks including Comedy’ Central’s long running “behind the scenes” movie series “REEL COMEDY” as well as Sony International’s celebrity first-run movie series for AXN “ON THE SPOT."  Creating and directing the NFL Network’s football fan-driven comedy show, “HANG TIME”, included a career highlight traveling and collaborating with the United States Navy aboard the USS Ronald Regan and a memorable visit with the U.S. Army’s Golden Knights, for a series of Super Bowl TV specials.  Prior to working UHCV, Barandes proudly built the in-house production company and team for BEACHBODY as the Head of Production. Her leadership and vision guided the campaigns and product development for the successful launch of SHAKEOLOGY and the ULTIMATE RESET cleanse.  As a native New Yorker, Barandes got her start in the industry, advertising Broadway shows, producing commercials for major advertising agencies producing spots and shows for MTV, HBO, SHOWTIME, LIFETIME, SCI FI and USA. She got her west coast start at Columbia Pictures producing movie trailers. Barandes is the founder of get it…pictures, a full service creative shop that has been serving the entertainment industry for over two decades.  Barandes wrote and directed a short feature that won numerous awards at several prestigious film festivals including BEST DIRECTOR, Beverly Hills Film Festival and BEST DIRECTOR/BEST SHORT FILM, New York Film Festival.  Barandes continues to write screenplays, develop television shows and issue-driven documentary concepts. And like any other busy working mom, she makes time to pursue a healthy, balanced life filled with family, friends and laughter.   EDUCATION: Union College, The EUGENE O’NEILL NATIONAL THEATRE INSTITUTE,.



Sue Cross is founder and principal of Cross Strategy, providing business development and content strategy services to help media and content-oriented tech companies grow and take advantage of fast-changing environments.   Cross formed her Los Angeles-based advisory in 2014 after directing a variety of news and business ventures under the umbrella of The Associated Press, a global news cooperative.  As AP’s senior vice president for business development and partnerships, Cross managed a $380 million portfolio of media partnerships and agency business, launched a number of digital, mobile and video initiatives and expanded alliances throughout the U.S. and Latin America.  Cross has been active in health media for many years and chairs the advisory board of the USC Annenberg Health Journalism Fellowship program, which funds innovative coverage initiatives and supports an award-winning national digital network, ReportingonHealth.org. Cross also is developing The Aro Network, a social enterprise startup helping first-generation college graduates bridge to professional careers.  Cross is a graduate of Ohio State University and studied business and marketing at the University of Chicago and Northwestern University.

Michelle Levander, founder of ReportingonHealth.org and director of the USC Annenberg/California Endowment Health Journalism Fellowships in the School of Journalism:  Michelle Levander joined the University of Southern California’s Annenberg School for Communication and Journalism in 2004. She currently