Tuesday, April 28th, 2015

Track II: Salon II

12:30 PM - 1:45 PM

The Internet - Media - Hollywood Connection - Ubiquitous Broadband - Ubiquitous Content

Mike Murphy, Head of Media & Entertainment Partnerships at Intel Corporation

Jeff Shultz, VP, Business Development, CBS Interactive

Eric Fitzgerald Reed, Vice President – Entertainment and Tech Policy for Verizon Communications

Sam Notowitz, Executive Director Marketing & Distribution, Feeln, a Hallmark Company

Jeffrey Binder, CEO, Layer3 TV, Inc.

Nick Colsey, Vice President, Television Division, Sony Corporation

Beth Troutman, Executive Producer, RightThisMinute

Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator

served in business development executive roles for NBC Internet and Quepasa.com. Jeff started his career as a corporate finance attorney for Linklaters in London after graduating from Georgetown Law School.


Sam Notowitz, Executive Director Marketing & Distribution, Feeln, a Hallmark Company:  Sam Notowitz is the Executive Director of Marketing & Distribution at Feeln, a movie subscription service showing films that entertain, inspire and delight audiences of all ages.  With 14 years of experience, he brings extensive marketing know-how to the role. During his career, Notowitz has gained valuable insight into all facets of entertainment and digital media.  He’s responsible for architecting and deploying Feeln’s distribution strategy, driving growth and championing strategic partnerships.  Notowitz joins Feeln from Sony Picture Television’s Crackle where as Director of Partner and Mobile Marketing he lead global user acquisitions and retention efforts across gaming platforms, connected TV and mobile.  Prior to his tenure at Sony Picture Television, he served as Director of Mobile Operations and Programming at Paramount Pictures in the company’s Digital Entertainment division designing and launching cross-departmental mobile marketing platforms and managing mobile marketing campaigns for high-grossing films, including Transformers and Star Trek.   Notowitz received his undergraduate degree from University of California, Los Angeles and earned his Master of Business Administration degree from UCLA Anderson School of Management.


Nick Colsey, Vice President, Television Division, Sony Corporation: A veteran of Sony Electronics for 20 years, Mr. Colsey is an integral member of the team responsible for Sony’s successful BRAVIA Internet Video platform  and other  network service initiatives. In this capacity, he works with multiple Sony product categories to bring the connected experience to consumers worldwide.


Mike Murphy has over 15 years of experience across the digital media and consumer electronics industries.  During his tenure, Mike has co-founded of three different businesses, performed as a cross-functional General Manager with P&L responsibility leading cross-functional organizations, 5+ years of multi-billion dollar direct sales & account management into Fortune 50 companies, and experience in strategic planning, digital media content protection and systems engineering roles.  In his current role, Mike operates as Intel’s emissary to the media & entertainment industry, managing product enablement, strategic and media licensing activities.  Mike was previously the General Manager of Intel’s OnCue VOD/EST line of business, as well as being responsible for OnCue’s content P&L.  Within the role, Mr. Murphy was the lead Intel executive to the feature film studios and oversaw all functional aspects of the OnCue Video on Demand product.  Prior to joining Intel Media, Mike was the General Manager of the Intel Insider program.  Intel Insider is a hardware-based content protection technology, which has increased the availability of feature film content on over one billion Intel-based devices. He also founded Intel’s Identity Protection Technology, which has safeguarded private consumer information on over one billion Intel-based devices since its inception in early 2011.  Additionally, Mr. Murphy was directly responsible for over $2B in annual sales in support of Intel’s laptop and desktop business into Dell Inc. from 2002-2007.  Mike kicked off his career as an engineer shortly after graduating from the University of Southern California with a BS in Computer Engineering.  He is married with two children, resides in Palos Verdes Estates, CA and enjoys travel, backpacking, mountaineering, hiking, skiing, gardening and college football and is involved in many of his children’s activities.


Eric Fitzgerald Reed, Vice President – Entertainment and Tech Policy for Verizon Communications in San Francisco, CA, is responsible for analyzing entertainment industry trends, managing telecommunications developments and emerging high-tech matters as they relate to public policy. Mr. Reed leads Verizon’s outreach to an array of Silicon Valley and Hollywood-based stakeholders in content and entertainment, digital media, information technology, and major sports leagues with vested interests in telecommunications policy, regulatory and legislative matters. In this role, he advances the company’s positions and analyzes emerging technologies, consumer and industry trends and related telecommunications policy issues.  In addition to his entertainment, high-tech and digital media responsibilities, Eric manages relations with telecommunications equipment manufacturers and suppliers, business and tech associations, consumer device and electronics companies, strategic partners, government agencies and industry groups important to the policy process.  He began his career at Verizon in November 2000 and has worked in various government affairs and legal functions since joining the company. Eric was promoted to his current position in the State Public Affairs, Policy and Communications organization in June 2012.  In the community, Mr. Reed joined the Tumml Mentorship Board in July 2013 and the Silicon Valley Leadership Group Foundation Board of Directors in March 2013. Eric previously served as Chairman on the Board of Directors of JUST TRYAN IT, a non-profit organization supporting families fighting childhood cancer, from October 2011 – March 2013. He joined the JUST TRYAN IT Board of Directors in June 2010.  Eric is a member of the Consumer Electronics Association Board of Industry Leaders and is also a member of the Digital Hollywood Board of Advisors to the OTT-ConnectedTV – Hollywood Alliance.  Mr. Reed received his Masters in Business Administration from University of Maryland University College in May 2005. He also received a Masters of Science in Telecommunications Management from University of Maryland University College in 2001 and his Bachelor of Science in Business Administration from American University in 1996. Mr. Reed has also completed executive management coursework at the Stanford University Graduate School of Business and the University of Virginia - Darden Graduate School of Business.


Jeffrey Binder, CEO, Layer3 TV, Inc.: Jeffrey Binder was most recently a senior executive with Motorola, serving as Senior Director Strategy and M&A and GM of its On Demand Solutions group. In addition to day-to-day operations of the 150+ person on-demand solutions group with offices in the US, Europe and Asia, Mr. Binder spearheaded several key initiatives within the office of the CEO, as well as driving the companies worldwide on-demand video business and M&A strategy. Mr. Binder has been named as, one of eight Next Generation Leaders by MultiChannel News, Top 100 Heavy Hitters by CableFax Magazine and one of 40 under 40 by the Boston Business Journal. Prior to Motorola, Mr. Binder founded Broadbus Technologies, which was sold to Motorola in 2006 for nearly $200 Million. Broadbus pioneered the concept of television on-demand using advance memory technology and became the leading supplier of video streams in 2006. It was at Broadbus where Messrs. Binder and Bisceglia as President and CEO respectively, went on to engineer on of New England's top ten exits since the tech bubble of '99. At Broadbus Binder set the bar for start-ups, creating an advisory board of the top technologists and media players in North America, including the CTO's of Charter, Cablevision, Rogers, Cox, Liberty Media and Time Warner. The advisory board also included David Fellows, CTO of Comcast the COO of Nickelodeon (Board Member), the President of Paramount Television and the President of Warner Domestic Television. Mr. Binder was Chairman and CEO of the Leading Golf Companies from 1996-2000, then the largest marketing and technology network of high-end golf courses in North America including Mauna Lani, Pebble Beach and Pinehurst. LGC was an outgrowth of incubator Nanosoft, which was an offshore development start-up founded by Mr. Binder 1995 to incubate young technology companies in China. Prior to Leading Golf, Mr. Binder led Magic Music's rapid growth as the largest provider of digital duplicating technology to record industry from 1991-1994 to companies including Capitol Records, MCA Records, Philips NV and Polygram. Mr. Binder has been an investing and trading professional since he became a Member of the Chicago Board of Trade in 1987. Mr. Binder has attended Harvard University as an undergrad with a concentration in Environmental Management.


Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics

Jeff Shultz, Vice President, Business Development, Media, CBS Interactive; Jeff leads all business strategy and development for CBS Interactive's Media brands which include TVGuide.com, Last.fm, MetroLyrics, TV.com and CHOW. Prior to joining CBS Interactive, Shultz was the SVP of Business Development for Clicker.com, the leading Internet television guide, acquired by CBS Interactive in March 2011. Previously, Jeff was the Co-Founder and CEO of Concert.TV, the first national live music television network. Over the course of six years, Jeff grew Concert.TV into one of the most successful on demand networks on television, reaching nearly 40 million households through distributors such as Comcast, Cox, Charter, Insight, DirecTV, Verizon and Dish. He also closed sponsorship deals with advertisers like Coca-Cola, AT&T, Visa, Levi's, Target, Starbucks, VW, Paramount, Warner Bros and Live Nation. Prior to founding Concert.TV, Jeff