Thursday, October 23rd

12:50 PM - 2:00 PM

ThinkTank I: Admiralty Room

Twitter, Facebook & Social Media - Transforming Marketing, Transforming the World

Carolyn Fox, Digital Director, National Geographic Society

Phil Pallen, Brand Strategist

Behnam Karbassi, Founder / CEO, No Mimes Media

Johnny Miller, Founder, Manumatix

Lawrence Mak, Senior Manager of Product Marketing, Adobe

Marco Hansell, CEO, twtMob

Adam Mischlich, President & CEO. MOVEMENT Public Relations, Moderator

Phil Pallen, Brand Strategist: Phil Pallen is an LA-based brand and social media strategist with clients on major US TV networks, including ABC’s Shark Tank, CBS’ The Doctors, The X Factor on FOX, Project Runway on Lifetime, as well as programming on HGTV, Bravo and E!. Hype from Phil's social media campaigns have garnered press from more than 100 international media outlets. Phil speaks at conferences across the country and recently launched his first book, Shut Up And Tweet.


Behnam Karbassi, Founder / CEO, No Mimes Media: With over 17 years of marketing, event and entertainment experience, Behnam has produced innovative, award-winning projects for top companies like Toyota, Warner Brothers and Sony. His interest in all things interactive began back in 1997, when he worked with up-and-coming record companies and music artists to produce one of the world's first weekly live webcasting shows. He then led teams at top ad agencies like Saatchi & Saatchi, developing interactive and brand teams, as well as spearheading several emerging technology industry firsts for multi-million dollar brands. His love of filmmaking drove him to establish an independent production company creating award-winning short films, music videos, content for major clients and even earning a coveted No. 1 video ranking on YouTube. Behnam provided production services to the 42 Entertainment team that created the heralded alternate reality experiences Why So Serious for The Dark Knight and Project Abraham for Playstation 3's Resistance: Fall of Man game franchise. As Vice President of Production at Emmy®-award winning Fourth Wall Studios, he developed ground-breaking projects on new storytelling platforms, overseeing producers and physical production, assisting business development, marketing/PR & operations. He produced dozens of pieces of content, iPhone/Android apps, websites and digital media. This led to establishing his firm, No Mimes Media, which quickly became one of the leading transmedia companies in the world. In addition to award-winning projects for brands and entertainment, No Mimes Media also develops and produces innovative original multi-platform properties. Behnam has spoken at conferences around the world on producing ARGs, transmedia and other entertainment platforms. Behnam is also an award-winning director of films, music videos, live events, commercials and transmedia pieces.


Lawrence Mak is Senior Manager of Product Marketing at Adobe, responsible for driving go-to-market strategy and programs for the social marketing platform Adobe Social. Over the past decade, he has held several marketing roles in social media technology startups and digital media brands and has been featured on Mashable and All Facebook. Born in Ohio, raised in Los Angeles and schooled at UCLA, Lawrence is now a happy transplant and foodie in San Francisco.


Johnny Miller, Founder, Manumatix: Bamboo is a powerful marketing platform that leverages Facebook, Twitter, Google+, Pinterest and other social sites.  Bamboo rewards your customers for their purchases and for those who they refer.  These "members" also distribute to their friends your latest videos, coupons as well as sweepstakes, games, polls, contests and trivia. Bamboo’s gaming technology rewards your customers for both their loyalty, their purchases and their referrals.  This is not your grandmothers loyalty program.  Bamboo has worked with publishers, authors, gaming companies in Sweden, concert promoters in Asia-Pac, airlines in Eastern Europe, direct marketers in Germany, film distributors in Hollywood, and tv networks including FOX, travel companies, e-commerce companies and many CPG brands including Gatorade and Mountain Dew.


Marco Hansell, CEO, twtMob: Marco Hansell has served as twtMob's Chief Executive Officer and as a director since the company’s inception. Mr. Hansell started a digital agency in 2003 that helped launch digital careers and monetize digital identities of artists: John Legend; Ludacris; E-40; Game; Bobby Valentino, Chingy and more.  In his capacity as founder of Fan Force LLC, Mr. Hansell identified and developed new media technologies built around promoting and monetizing digital brands.  Mr. Hansell’s understanding of the strength of influencer marketing, strong contacts in both the social media and entertainment world has helped him launch twtMob LLC with extremely low cost and quickly develop revenues.  In two and a half years, Mr. Hansell has transformed an initial investment of roughly $15,000 into a company that booked more than $1m in revenue in 2012 and reached more than 400 million daily impressions. In the company’s recent years of operations twtMob reaches nearly 1 billion impressions and manages nearly 80% and 50% respectively of the top 100 Twitter and Instagram Social Influencer campaigns run by top brands such as every major film studio including, Paramount, Universal Pictures, Warner etc. companies like Corona, Microsoft and more.   Mr. Hansell has been consistently been ahead of the curve in technology development and integration, particularly as it concerns monetizing digital brands as well as influencer marketing strategies.  Strategies such as digital street teams, online fan clubs, widget distribution and viral video promotion, live artist chats, vanity phone numbers and lastly twtMob are just a number of innovative technologies and strategies that Mr. Hansell has developed or helped spearhead years before these tactics became mainstream.  In 2005, Mr. Hansell received his Bachelor of Arts degree from Babson College – the institute with the #1 ranked Entreprenuership program for fourteen consecutive years according U.S. News and World Report.  During his studies at Babson, Mr. Hansell had extensive training in business development: financial planning; forecasting; business plan development; marketing/sales; accounting and countless other facets of the contemporary entrepreneur.  In only his freshman year, Mr. Hansell was given financing from Babson to run an apparel company for his university.   Also while at Babson, Mr. Hansell’s other endeavors included: operating an independent label; conducting street promotions for BMG prior to the Sony merger and developing the digital agency Elevator Media.

Thursday, October 23rd

Video, Social Media & Crowdfunding

Carolyn Fox is director of content initiatives for National Geographic, including leading the National Geographic Travel digital team. Under Fox’s guidance, National Geographic Travel’s website produces engaging travel content that includes “Best Trips,” Travelers of the Year and the annual Traveler Photo Contest. Fox also oversees the @NatGeoTravel social presence, which includes Facebook, Twitter, Instagram, Pinterest and Tumblr. She began working at National Geographic in 2007 as an associate producer for National Geographic magazine. Fox has a graduate degree in journalism from American University and a bachelor’s degree in writing from Emerson College. Prior to working at National Geographic, Fox worked on the Editorial Page team at USA Today. She has appeared on NBC’s “Today” show and CNN International.