Thursday, April 30th, 2015

ThinkTank II: Ballroom Terrace

12:50 PM - 2:00 PM

The Power of YouTube: Unlocking the Power of Advertising and Programming

Eugene Lee, co-founder and CEO, ChannelMeter

Reed Lucas, Vice President of Audience Development, Bent Pixels

Corey Weiss, Business Development, ipsy

Cliff Baldridge, CEO and Founder, SBARTSTV Media Network

Darrell Andrews, Director of Music Partnerships and Acquisitions, OmniaMedia Inc.

David Larkin, founder and CEO, Plexus Entertainment -, Moderator



Corey Weiss, Business Development, ipsy: Corey Weiss is well versed in leveraging multiple channels to market and promote entertainment and consumer products. Over the past 17 years, Weiss has worked for Twentieth Century Fox, The Walt Disney Company, Paramount Pictures and Sony Pictures. He has effectively utilized the Internet, DVD, broadband and wireless to market a wide range of blockbusters including Saw II, Napoleon Dynamite, Spider Man, Charlie’s Angels: Full Throttle, Men In Black II, Titanic, The Lion King, Pulp Fiction, While You Were Sleeping, The Truman Show, Grease, and The Rugrats Movie.


Eugene Lee is the Co-Founder of ChannelMeter, an online video analytics platform serving top publishers and brands. The platform helps publishers and brand advertisers drive performance by showing them exactly how their videos perform on YouTube, Social, Mobile, and wherever their videos are being watched. They use this intelligence to drive programming, marketing, grow the most engaged audience and maximize impact through video. Over 3,500 publishers and brand advertisers have joined ChannelMeter since their 2012 launch. Red Bull, Turner Sports, Oprah Winfrey Network, Cartoon Network, truTV, and Oakley are just some of the channels and brands that rely on ChannelMeter Analytics.


Darrell Andrews is the Director of Music Partnerships and Acquisitions at OmniaMedia Inc, a next-generation media company that offers technology and premium services for its global network of brands and content creators to thrive on YouTube. Prior to working at OmniaMedia, Darrell worked for 2 years at Fullscreen, currently the #1 Multi-Channel Network on YouTube, where he grew their Urban Music roster and set up content distribution opportunities for artists and personalities like Sway, Tech9Nine, Keaira LaShae, Issa Rae and many more. Darrell has traversed the U.S. market promoting independent artists, radio stations and network and cable TV networks. He specializes in managing and monitoring sales, marketing and brand awareness. At OmniaMedia, he oversees the partnership process for urban music and international music artists with YouTube channels, so these channels can earn residual income from their videos based on the amount of views that videos receive. To date, he has successfully partnered over 2000 YouTube channels with more than 2.3 billion combined views. Darrell holds a BA in communications from the University of Puget Sound. Born and raised in Los Angeles, Darrell is passionate about working with artists and visionaries around the world to help spread music and cultural influences for brands and advertisers to form new partnerships.


Cliff Baldridge, CEO and Founder, SBARTSTV Media Network: Cliff Baldridge, CEO and Founder, SBARTSTV Media Network: Cliff Baldridge is a Visionary, Futurist and New Media Entrepreneur who created the Successful, Multi-Award Winning Global Media Network Santa Barbara Arts TV SBARTSTV. Cliff is a 10 Year Google YouTube Partner Success featuring SBARTSTV YouTube Content and Advertising Channel which has almost a Billion Unique Viewers Worldwide creating HDTV, 4K, 6K, 4K YouTube, YouTube 360 VR and Experimental programming reaching diverse, influential and engaged Global Niche Audiences. SBARTSTV Covers All-Niche Programming World News including Entertainment, Sports, Travel, Celebrities, Culture, Fashion, Video Gaming, Film/TV, Toys and more. He has created over 1000 Hour-long HD Cable TV Show episodes and niche Series in Santa Barbara and Los Angeles for over 10 Years. Cliff is Leading YouTube Productions as an Executive Producer Partner at the YouTube Space Los Angeles, Google YouTube's New $25 Million Dollar State-of-The-Art Digital Movie Studio in Playa Vista, formerly Howard Hughes' Aircraft Hanger, shooting with the latest Cameras and Tools such as 6K RED Dragon, Sony F55, 4K, 8K Sony F65, YouTube 360 VR, YouTube Space LA Live Streaming and Producing YouTube 4K and YouTube 360 VR Videos on YouTube. He also Spearheaded the Google Helpouts Business Market Platform as a Recognized 5-Star rated Helpouts Provider Expert providing Successful Paid Private One-on-One Live, Real-Time Streaming Video Consultations around the World and was Honored as a Google Expert. Cliff is an Alumni of New York University. Cliff innovated as a Google Glass Explorer and is also currently developing Google Android TV apps.


David Larkin, founder and CEO, David Larkin has experience in both new media and "old" media. He is the Founder and CEO of a search engine and universal queue for movies. David is also Executive Chairman of Nanotronics Imaging, an innovative platform for high resolution digital imaging and analysis. David worked in every role throughout the film and video industry from production manager to producer in New York and Hollywood. Memorable films include The Flamingo Kid, Kane and Abel, and late night cable staple Cannibalistic Humanoid Underground Dwellers, better known as CHUD. He was a producer of "Made in China" which won the jury prize for best narrative feature at the South by Southwest Film Festival in 2009. David was Vice President of the Larkin Group, the world’s largest producer of fashion tradeshows, and founded the Tradeshow News Network, <>, the tradeshow industry’s leading site on the internet which was sold to the Tarsus Group. David's business also extends to philanthropy. He is on the Board of Directors of Trickle Up, an innovative group that helps the world’s poorest people start businesses thorough micro grants and business training. In the last 30 years, Trickle Up has started over 125,000 businesses in more than 90 countries. He is also a director of the Montauk Observatory, the mission of which is to build a public astronomical observatory for the education and enjoyment of students, astronomy buffs and families on the East End of Long Island. In October 1996 David was part of a team that be made the first descent of an unexplored river in Tibet, the Shilo Hi, accompanied by a National Geographic writer/photographer and film crew.

Reed Lucas, Vice President of Audience Development, Bent Pixels; Reed is a video marketing executive with a proven track record of helping brands develop their intellectual property, grow audience, and monetize content online. As VP, Partner Channels at Bent Pixels, Reed has become a thought leader in the industry through his consulting work and experience managing YouTube brand channels for Subway, Four Seasons, Breville, House of Blues, Mattel, SeaWorld, Petco, Ford, AARP, Johnson & Johnson, TOPPS, and many more. Prior to Bent Pixels, Reed co-founded Video Army, which focused on video production, distribution, and social media management and was instrumental in growing the video search market. He then moved to the music industry where he helped Blackground Records / Interscope develop new ways to debut artists online before heading over to Channel Factory to lead their YouTube channel management business.