Thursday, April 30th, 2015

ThinkTank III: Ballroom Terrace

9:30 AM - 10:45 AM

Social Engagement - Tracking The Real-Time Social Graph - Content, Communication, Advertising

Mark Carlson, CEO, Simple Feed

Chuck Fishman, Director, Media, Entertainment and Publishing, Acquia

Eron Zehavi, Chief Rewards Officer,

Jim Cannella, Marketing & Strategic Alliances,  The Recording Academy (The GRAMMYs)

Robert Andrade- Director of Social Content Distribution - Trailer Park

Nancy King, Consultant, NewView Marketing, Moderator



Chuck Fishman, Director, Media, Entertainment and Publishing, Acquia: As Media, Entertainment and Publishing Director, Chuck Fishman leads Acquia's engagements with the various segments of those industries including music, TV, film, books and magazines, broadcasting and digital media. Acquia enables companies across all industries to develop and manage amazing digital experiences. Fishman also co-chairs the direct marketing and CRM workgroup at helping to set music industry best practices and standards for reaching music fans through artist web sites. At Cisco Systems for 5 years, he managed media and entertainment partnerships for the technology giant including managing the company's partnership with the Warner Music Group. In 2012 after leaving Cisco, Chuck successfully launched the <> music promotion platform for record labels. His work with partner Rostrum Records led to successful digital releases for superstar rappers Wiz Khalifa and Mac Miller. Fishman also manages partnerships and digital marketing for the legendary George Clinton & P-Funk All Stars and several other artists. His direct work in both the music and technology industries will benefit thought leadership at


Robert Andrade, Director, Social Content Distribution, Trailer Park Inc.: Robert is a digital strategist with more than 10 years of experience in planning, development and execution of advertising and digital strategies that address unique business needs and opportunities for clients.  As Director of Social Content Distribution at Trailer Park, Robert drives strategy, content development and execution for new and emerging social media channels. He leads a team of social strategists, analysts and community managers that support a diverse client list of apparel brands, travel organizations, automotive companies and major entertainment studios. Robert possesses a proven track record of partnering business and technology across organizations, and his creative formulation and implementation of digital strategies results in engaging content for fans. A self-diagnosed sneaker addict, Robert can be found at Undefeated or Factory 413 when he’s not spending time with his wife and two Staffordshire Bull Terriers.


Jim Cannella, Director, Marketing & Strategic Alliances, The Recording Academy (The GRAMMYs) : Jim Cannella is a senior member of the marketing team at The Recording Academy responsible for shaping the GRAMMY brand image and expanding audience reach for the awards telecast while strengthening the Academy's presence throughout the year with live event, digital, and partner marketing programs. Celebrating Music is the essence of who we are.


Eron Zehavi, Chief Rewards Officer, Eron Zehavi is a founding partner and Chief Rewards Officer of and it's parent company, Prodege. Swagbucks, listed as No. 43 on the 2011 Inc. 500 list, allows it users to earn virtual currency through common everyday online actions like searching the web, watching videos, taking surveys, and playing games. The users can then redeem their "Swag Bucks" for their choice of thousands of "real world" items, including gift cards, electronics, kitchen supplies, jewelry, and baby goods. With billions of points in circulation and over $15 million in distributed prizes, Swagbucks has achieved unparalleled loyalty and engagement by fostering a true Rewards Community.


Nancy King, Consultant with NewView Marketing: bridges that gap between client and agency with a keen understanding of the issues that confront today's marketing executive. Ms. King formed her own marketing consulting company, NewView Marketing in 2000 after years of successful client side experiences in a variety of different industries from toys to technology to food and entertainment. She has held the position of Vice President of Marketing at Mattel Toys, and among others. For more information, go to: Ms. King has taught advanced marketing at the University of Montana School of Business Administration and holds a BSBA in marketing and finance from Boston University and an MBA from Northeastern University.


Mark Carlson co-founded SimpleFeed in 2004 and has served as CEO since the company’s inception. Previously, Mark was CFO at First to File, an enterprise software company he sold to MarkMonitor. He was also general manager of the internet security group of CyberMedia, a public company later acquired by Network Associates/McAfee. Mark joined CyberMedia when it acquired Walk Softly, Inc., a company he founded and helmed as CEO. At Walk Softly, Mark led marketing and development of Guard Dog, an internet privacy and security product that became a PC Data Top 10 product. Before he started Walk Softly, Mark was CFO and vice president of business development at Digital Pictures. He began his career in the technology investment banking departments of Montgomery Securities and PaineWebber after graduating from the Wharton School, University of Pennsylvania.