Thursday, April 30th, 2015

ThinkTank II: Plaza Room

9:30 AM - 10:45 AM

Managing Video Strategy: Distribution Channels, Advertising and Technology

Joe Swift, founder, 7 Stories Up

Josh Lamb, Founder and CEO, Multipop

David Murdico, Creative Director & Managing Partner, Supercool Creative Agency

Ittai Shiu, General Manager, Video, Exponential

Markus Almer, Director, VideoRx, Moderator



variety of content items like merchandise, advertising, commentary and voting, all without disrupting the viewing experience. Lamb’s goal: help producers deliver effective money making content and deliver great user experiences to the audience, everyone can win!


Markus Almer, VP Business Development, VideoRx:  As the vice president of business development at VideoRx, Markus Almer is responsible for business development and account management.  He has worked with clients like Toyota, DIRECTV, Comcast, IKEA as well as start-up companies, to identify business opportunities and develop enterprise level online video solutions for all platforms and devices. He speaks at events and conferences including Digital Hollywood, the American Marketing Association and Swiss-American Chamber of Commerce. Previously he was president and co-founder of Almer/Blank, a digital agency in Los Angeles. He began his career in digital media by introducing patented digital business card technology to the U.S. market. Markus earned a master’s degree in business administration from the University of Zurich.


Joe Swift, founder, 7 Stories Up: Joe Swift launched 7 Stories Up last year to produce unscripted content across all platforms. Prior to that, Joe developed television programming as an executive at TLC and WEtv (where he blogged about "Raising Sextuplets" from green light to production to broadcast). During his five years as an Executive Producer at Travel Channel he oversaw hundreds of hours of original series and specials, including the highest rated series and mini-series in network history. He was a pioneer in formatting UK programs for America, developed Discovery Networks' only Academy Award Feature Documentary nominee, and launched The World Poker Tour, which ignited a pop culture phenomenon. Joe holds an MS in Television/Radio/Film from Syracuse University and a BS in Elementary Education from the University of Minnesota.


Ittai Shiu, General Manager, Video, Exponential: As Exponential’s general manager, video, Ittai is responsible for the growth and business operations of Exponential’s in-stream video product. Prior to this role, Ittai spearheaded the development and global adoption of mobile, display and video solutions as the executive director of product strategy and operations for Exponential’s creative ad formats.  Ittai has over 14 years of experience in online media and operations.  He holds a BA in Economics from the University of California, Santa Barbara.


David Murdico, Creative Director & Managing Partner, Supercool Creative Agency: David Murdico is the Creative Director and Managing Partner of Supercool Creative Agency, an online video, social media marketing, PR and consulting agency based in  Los Angeles, that works with some of the coolest brands and startups on the planet including Capcom, IBM, T-Mobile, Pizza Hut and Dish. David is also a contributing writer at a number of premier publications including Ad Age, Business Insider, MediaPost, iMedia Connection, Social Media Today, Agency Post, ReelSEO, PR Daily, and YFS Magazine, where he is also a featured expert. David’s speaking credits include the SMASH Social Media Advanced Skills Marketing Huddle at the University of Southern California and the 2013 Viral Summit in Beverly Hills, he’s a guest lecturer, and has been interviewed on radio and publications including OnlineVideo.Net, ReelSEO and Contently, and was named a Top Video Marketing Expert to Follow in 2014 by Viewbix.  David is a graduate of The University of Southern California.

Josh Lamb, Founder and CEO, Multipop:  Lamb has proven himself a business innovator, bringing a fresh vision and bold approach to industry leaders from retail to entertainment. By 2008, Lamb had dumped the traditional business world for the uncharted digital realm, where he developed a new, innovative means of cultivating engaged online audiences that attracts content providers, brand partnerships and new revenue opportunities.  In 2009, Lamb co-founded The Shadow Gang, a transmedia content development company built to develop an original experience called BZRK.  He partnered with best selling author Michael Grant and Egmont Publishing to test the theory that a multi-platform narrative experience could help build an audience and global reach. It worked, generating sales of foreign book rights in over 14 countries and movie option rights to Sony Pictures within a year of launch and prior to the mainstream book release.  From there, Lamb developed Multipop. Built with content creators and their publishers at the core, Multipop can transform video with interactive content. In minutes, and sharable across virtually any platform, users can add a