Thursday, April 30th, 2015

ThinkTank III: Ballroom Terrace

2:15 PM - 3:30 PM

Content for the New Platforms: Custom Programming, Product Placement and Branded Advertising

Stephanie Piche', founder and Executive Producer of Mingle Media TV Network

Larry Laboe, President of Production, SXM

Allison Dollar, CEO, ITV Alliance, Moderator



Choice Award for Silicon Valley Startups,  Listed in the Top 50 Tweeples on Twitter; founder/president of a NY National Association of Female Executives (NAFE) chapter; and industry speaker at Digital Hollywood Conferences, Unofficial Google+ Film Festival, Social Media Club / LA, Web Series Network Summit, New Media Expo, LAWebFest, New Media Film Festival, A&E TV's Lifetime "Reinvent Your Dreams", a Featured “Pro" on Web TV Workshop Pro-Panel, WITI, Silicon Valley Marketing Group, Int'l Newspaper conferences, as well as contributor to,,, and other industry related publications.


Allison Dollar specializes in accelerating early stage companies and launch initiatives.  Her expertise lies in articulating the business and developing corporate strategy.  She creates and supports plans for roll out, business development, brand packaging and marketing. A longtime champion of cross-platform interactivity, she is a recognized expert in digital media and is a founder and CEO of the Interactive Television Alliance, a non-profit trade association whose broad constituency is committed to deploying ITV in the U.S. Some clients have included IBM?s eBusiness (partnering American Express, Bell Atlantic, Mail Boxes Etc.), Liberty Media (Ascent), AOL?s Guerilla Games, SimplyTV, WB, Creative Planet (IPO), Stan Lee Media (IPO), MobileCasino, Vi[z]Rt (virtual sets),  Envivio (France Telecom MPEG-4 spinoff), Homerun Entertainment (Scripps), LSI Capital, Digital Containers, AT&T spinoff Telcordia, Space Tourism Awards, The Horror Channel, NAB (Broader-casting), Gamma&Density, Mozaik (cloud ITV service).  For she was CSO and a founding board member (IPO as iBEAM) and interim CSO for WhiteBlox and GizmoLive.  In addition, she co-founded eTV World, Hollyweb Live!, iNNOVATORS? conferences and venture pitch series.  She chaired NAB?s Executive Committee to launch Multimedia World, the NAB?s switch to digital.  She is Executive Director of the Mobile Excellence Awards and an advisory board member of KORUS, the Korea-US Vision Council.  She directs programming for iBreakfastLA held at UCLA?s Anderson School of Management and creates and/or moderates programming for Digital Hollywood, NATPE, CES and many other events. Previously, as Executive Producer for Phillips Business Information, she led business/online content development for 40+ media trade publications, including Interactive Video News, Interactive Marketing News, Internet Week, CableFAX, Multimedia Week, E-Commerce News, Film & Video Magazine, A/V Video magazine, Via Satellite.  While Editorial Director of In Motion she created advertorial sponsorship packages with Sony, SGI, PacBell, Autodesk, AOL, HBO, Kodak and Sprint.  These anticipated the impact of 3D visual effects, advertainment, DBS, broadband, VOD and wireless devices. Early on, she worked with Oscar-nominated James Agee Film Project, CBS affiliate WBAL, the Maryland Film Commission.  She received ASAE?s Golden Circle award for revamping a trade association brand.  She was a founding board member of Maryland?s Women In Film and Video, and held advisory board/exec committee positions for CINE and the US Film&Video Festival. A Blue Ribbon Judge for the TV Academy?s Interactive Emmys, Dollar has also been a member of the Interactive Media Peer Group executive committee.  She has been interviewed by National Public Radio, Wall Street Journal, Hot Wired, Hollywood Reporter, Variety, BizTalk1 Radio, Millimeter, Digitrends, Broadcasting & Cable, Contra Costa Times, San Jose Mercury News, New York Post, LA Times and other outlets about digital media and high tech entertainment.  A Phi Beta Kappa graduate of Goucher College in Baltimore, she holds a M.A. from the University of Virginia.  Her book, published by Focal Press, Interactive Television: Tracking and Preparing for an Emerging Market, explains the historic reworking of the television business model.

Stephanie Piche', founder and Executive Producer of Mingle Media TV Network: Stephanie is the founder and Executive Producer of Mingle Media TV Network, an online media and digital entertainment company, and YouTube partner producing and curating live and scripted digital (web) series covering lifestyle and celebrity genres to science fiction and dramatic programming. At MMTVN, she executive produced over 6,000 hours of live stream video lifestyle and entertainment red carpet shows. She is also the Executive Producer of the Red Carpet Report, an online, interactive digital entertainment destination featuring Celebrity interviews along with Movie and Television news. Stephanie is also a voting member of the Television Academy in the Interactive Media group and is also on the membership committee as well as a member of Film Independent (Spirit Awards). She has over 25 years in technology marketing and sales and has successfully lead 38 new media, commerce and mobile app product launches. She has received the Presidents Club award from IBM, Under the Radar Audience