Thursday, October 23rd

2:15 PM - 3:30 PM

ThinkTank II: Plaza Room

Advertising Innovation! Ad Targeting and Hypertargeting, Mobile, Social Networks and Video Ads

Tom Chamberlin, VP, Business Development, FaceCake Marketing Technologies, Inc.

Eugene Lee, co-founder and CEO, ChannelMeter

Daniel Loesch, Head of Business Development, Peel

Stephen Fahlsing, Partner/Solutions Director, mindhard

Edwin Lee, VP of Straegic Accounts, MediaMath

Eric Dahan, CEO of InstaBrand, Moderator

watched. They use this intelligence to drive programming, marketing, grow the most engaged audience and maximize impact through video. Over 3,500 publishers and brand advertisers have joined ChannelMeter since their 2012 launch. Red Bull, Turner Sports, Oprah Winfrey Network, Cartoon Network, truTV, and Oakley are just some of the channels and brands that rely on ChannelMeter Analytics.


Daniel Loesch, Head of Business Development, Peel: MeterIn addition to spearheading our content partner relationships, Dan has also headed up our monetization effort.  As such he is well versed in many aspects of second-screen advertising.  Under Dan's guidance, Peel has developed some very unique advertising products, including our "Peel-in" banners and notifications which allow TV advertisers to drive trackable, one-click tune-in to their TV programming via the smart remote app.  Peel-in advertising has been used by the History Channel, National Geographic History Channel, Reelz and others to drive cost-effective tune-ins.  In fact, Peel may be the only TV advertising platform where we guarantee a trackable ROI.  Second screen advertising to Peel's fast-growing audience is also attractive to brand advertisers who can  effectively retarget customers who have seen a TV ad with a follow-up direct response ad on the viewer's smartphone.


Edwin Lee, VP of Strategic Accounts, MediaMath: Edwin Lee, VP of Strategic Accounts, leads account teams to successfully implement MediaMath technologies to meet and exceed customer business goals and objectives. Edwin works closely with sales and custom solutions teams to bring industry-leading marketing technology solutions to customers. Edwin brings over 16 years of client service, and over 14 years in digital marketing and media, working with global Fortune 500 companies. Prior to MediaMath, Edwin spent nearly 11 years at iCrossing / Proxicom where he lead strategy, creative, web development and digital media teams. Edwin's interest in technology and media stems from days as a technology management consultant where he transformed companies to act faster and more efficiently through the use of technology. Prior to that, he got his MBA in General Management from USC and a BA in Quantitative Economics from Stanford. Outside of work and having played competitively at Stanford, Edwin can be found on the golf course, preparing for his Sr. PGA Tour debut.


Stephen Fahlsing, Partner/Solutions Director, mindhard:  Stephen is a seasoned marketing and advertising executive with nearly two decades of digital and software industry experience. Stephen’s client experience includes work for Electronic Arts, Chevy’s Fresh Mex Restaurants, Toyota, Walt Disney Company, 20th Century Fox, SONY, Yellowtail Wines, Crislu Jewelry, Microsoft and Google, among others. Prior to mindhard, Stephen produced the first interactive SmartBoard application for Disney Educational Productions, and also launched the award winning digital experience for Google.



Thursday, October 23rd

Video, Social Media & Crowdfunding

Tom Chamberlin has been responsible for new business and partnerships at FaceCake Marketing Technologies since 2008. Prior to FaceCake, Chamberlin held senior sales, business development and product management roles at the digital content divisions of Mandalay Media, the American Film Institute and FremantleMedia where he led strategy, development and deployment of digital interactive products for top content brands including MTV, Reuters, American Idol, Univision, YM Magazine and History Channel.


Eugene Lee is the Co-Founder of ChannelMeter, an online video analytics platform serving top publishers and brands. The platform helps publishers and brand advertisers drive performance by showing them exactly how their videos perform on YouTube, Social, Mobile, and wherever their videos are being