Thursday, October 23rd

2:15 PM - 3:30 PM

ThinkTank I: Admiralty Room

The Facebook Factor - A Discussion of Facebook and other Social Media Platforms as a Product and Communications Platform

Jeff Semones, President of M80

Dhruv Joshi, President, Social Rockfish

Rebecca Coleman, partner and co-founder, Something Massive

Newton Lee, Editor-in-Chief of ACM Computers in Entertainment

Daniel Bornstein, Vice President of Global Advertising Sales, deviantART

Juston Brommel, Serial Entrepreneur, investor, and Advisor

Dr. Gigi Johnson, Exec. Director, Maremel Institute, Moderator

project for every client, in order to ensure there is a mutual understanding of expectations and results. His ability to take a vision and create sub-outlets and revenue streams for brands is just one small part of the creatives - with his overall process aimed at uncovering exactly who your audience is, what they want, and the implementation of strategies to reach them. His process begins with a thorough mind-mapping of the desired business model, goals, and objectives of each client. He uses this mind map to create a digital, goal-oriented strategy on how to build an audience, expand the company's brand voice, and deliver visible ROI.

 

Rebecca Coleman, partner and co-founder, Something Massive: Recently named one of iMedia's Top 25 Marketing Leaders and Innovators, Rebecca Coleman's creative approach gets consumers to advocate for the brands they love. Coleman co-founded her creative agency, Something Massive, in 2009. She is a fountain of ideas for agency clients, including Yahoo!, Red Bull, Yankee Candle Company, Sony Pictures, Regal Entertainment Group, American Express, Plum Organics, and The Counter. Coleman started her career in media before joining the Los Angeles-based creative agency DNA Studio in 2000. After working her way up to general manager, Coleman led the company to become an Ad Age Top 50 Interactive Agency. Coleman's creative approach was directly responsible for attracting a steady stream of clients, including AT&T, Anheuser-Busch, Best Buy, PepsiCo, and Universal Studios. In 2006, DNA Studio was sold to WhittmanHart (now Band Digital). That year, the combined agencies broke into the Ad Age Top 20 Interactive Agency list and represented the second-largest interactive agency in the U.S. Coleman stayed on for two years post-merger as general manager. Awarded the prestigious Maxwell School of Citizenship Scholarship to Syracuse University, Coleman graduated cum laude with a degree in advertising from the Newhouse School of Communications.

 

Newton Lee, Editor-in-Chief of ACM Computers in Entertainment: Newton Lee graduated Summa Cum Laude from Virginia Tech with a B.S. and M.S. degree in Computer Science, and he earned a perfect GPA from Vincennes University with an A.S. degree in Electrical Engineering and an honorary doctorate in Computer Science. He has done pioneering work at AT&T Bell Laboratories, The Walt Disney Company, Institute for Defense Analyses, and Virginia Tech Library Systems, among others. He is the coauthor of "Disney Stories: Getting to Digital," author of the Total Information Awareness book series including "Facebook Nation" and "Counterterrorism and Cybersecurity," and editor/coauthor of the Digital Da Vinci book series including "Computers in Music" and "Computers in the Arts and Sciences." He is also the curator of the Springer International Series on Applications and Trends in Computer Science, creator of the Read Me First book series, and editor-in-chief of ACM Computers in Entertainment.

 

Daniel Bornstein is currently the Vice President of Global Advertising Sales for deviantART. As a top ten social network by traffic, deviantART has over 65 million monthly unique users and over 2.5 billion monthly page views. In addition, deviantART is the globe's largest community for artists, writers, and photographers. Daniel is responsible for direct advertising initiatives globally and is focused on spotlighting the unique branding opportunities with deviantART. He currently works with some of the largest brands in the world to help them yield the highest levels of audience engagement.

 

Jasmine Sandler, CEO, Agent-cy Online Marketing: Jasmine Sandler is a B2B Digital Marketing veteran, with close to 20 years client experience in web marketing project management and corporate training. Miss Sandler has created, developed and managed web marketing projects for hundreds of organizations including: Citibank Mortgage, City Lights Cruises, Diamonds International, Doublerock Corporation, Intercall Corporation, ISO and Loews Hotels, to name a few. Prior to her work in the Internet Marketing industry, Miss Sandler held the position of B2B Sales Manager for IBM Data Services for a period of 7 years. She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City, with a professional team and core disciplines in Search Engine Optimization, Social Media Marketing and Digital Planning. Miss Sandler is an active B2B corporate trainer in the areas of LinkedIn Marketing, B2B Social Media Marketing Strategy, Digital Planning and B2B Sales via web marketing. She blogs regularly on her corporate training services site at Jasmines Blog. She is the author of several web marketing publications. Most notably, her book, Branding & Sales: The LinkedIn Way, available on Amazon, is a manual for all business professionals on how to use LinkedIn as a solid tool for sales and marketing. Miss Sandler is an ongoing speaker for the Internet Marketing and PR industries on the subjects of: Using LinkedIn to Grow Business; Search Marketing Strategies for Sustainable Online Visibility, Web Site Effectiveness for User Engagement and Digital Strategies for Corporate Initiatives. Jasmine is a frequent speaker and writer for organizations including: Search Engine Strategies, ClickZ.com, Searchenginewatch.com, The Online Marketing Institute, Lorman Education, The Marketing Executive Networking Group, The New York Enterprise Report and The Association of Strategic Marketing. Miss Sandler holds a dual MBA in Marketing and Technology from the University of Miami.

 

Juston Brommel (www.justonbrommel.com) is a results-driven serial entrepreneur, investor, and advisor who has been in leadership roles (CEO, CMO, CMTO) in venture funded businesses since 1998.  His proven ability to unlock success in digital channels in Fortune500's and high-growth startups empowers: Responsys, (acquired by Oracle), StubHub (acquired by eBay), Philosophy (acquired by Coty, Inc.) and Virgin America.  He is an investor and advisor in www.videoo.com, a social/viral video platform that major brands like Disney/ABC, Fusion, ZIggy Marley, and StubHub are using to run innovative video-centric social campaigns.  He also on the board of www.theconfluencegroup.com who creates massively viral campaigns distributed through influencers’ blogs and social channels.  Brommel specializes in weaving off-site social strategies with on-site social functionalities that are designed to engage and foster viral growth.  By layering the power of a campaign, with a site/app’s user experience you can create multi-channel brand experiences that define brands.  Juston’s goal in life is to significantly shift the trajectory of life on earth by connecting people in deep and meaningful ways.  He currently spends his time investing in and advising startups, managing his portfolio of business ventures, and speaking at industry events.

 

Dr. Gigi Johnson, Exec. Director, Maremel Institute; Lecturer, UCLA Anderson and Herb Alpert School of Music: Gigi Johnson has taught digital marketing and branding for musicians and for music organizations in the UCLA Herb Alpert School of Music since 2010. Until 2005, she was Executive Director of the Entertainment and Media Management Institute at the UCLA Anderson School of Management. She created both its Executive Media and Entertainment Program as well as its Certificate Program in Entertainment/Media Management for undergraduates. Previously she helped launch the Center for Management in the Information Economy and was Director of the school's Applied Management Research/Field Study Program. Much of her work, both inside and outside of UCLA Anderson, focuses on technological change facing organizations. She consults and researches how leaders can positively impact technology change in their industries and within their organizations. She focuses much of her research and educational efforts around cultural industries, ranging from media to music to education. Her recent research explored narrative leadership within a non-profit educational organization: how leaders can affect technology-enhanced organizational change based on the routines and decision patterns within the organization. Dr. Johnson continues that work through the Maremel Institute as its Executive Director. Maremel, a for-profit consulting and research firm, works with small and large media and educational organizations to help them execute new strategies, marketing partnerships, and organizational transitions. She teaches in international universities' cultural industry transformation classes, including at University of Navarra (Pamplona, Spain) and Higher Colleges of Technology (Abu Dhabi, UAE). She also runs Maremel Media, which has produced and distributed video and audio educational media content with various partners since 2004. Dr. Johnson's corporate background includes being SVP/General Manager of two video-on-demand channels at Studio 4 Networks and SVP/Managing Director at Bank of America. Most of a decade there was spent as a corporate banker in B of A's Entertainment/Media practice, focusing on entertainment conglomerates, movie studios, theatrical exhibition, radio and TV broadcast stations, publishing, cable television, theme parks, and wireless telecommunications. In addition, she has worked for leading advertising and public relations firms in media, as well as at a major studio in television finance.

Thursday, October 23rd

Video, Social Media & Crowdfunding