Thursday, October 23rd

12:50 PM - 2:00 PM

ThinkTank III: Ballroom Terrace

The Power of YouTube: Unlocking the Power of Advertising and Programming

Marcelo Camberos, CEO, ipsy

Mike Pusateri, Founder, CEO, Bent Pixels

Juan Bruce, CEO and Co-Founder, Epoxy

Marc Hustvedt, Head of Digital, REACH Agency

Scott Meldrum, Executive Director for Interactive, WONGDOODY

Rob Ciampa, Chief Marketing Officer, Pixability

Adam Pincus, Executive Vice President, Programming & Production, GroupM Entertainment NA, Moderator

launch team for Funny or Die, where he served as Vice President of Business Development and Managing Director of International. Marcelo began his career as a venture capitalist at JPMorgan Partners where he focused on early-stage media investments. He earned his undergraduate degree from Duke University and an M.B.A. from the Stanford Graduate School of Business.

Mike Pusateri, Founder, CEO, Bent Pixels: Born and raised in Silicon Valley, Mike is an entrepreneur at heart, with his first venture in business at age 11 and his first patent application at age 17.  Since, Mike has built an impressive 15-year career in sales, marketing and business management, including successes in the healthcare technology sector where he consistently grew his business 20%+ year after year. Mike founded Bent Pixels in 2009, reaching profitability . The business continues to expand rapidly, with 2100+ video content partners on multiple networks and brand partners that attracts over 5 billion annual video views and 10,000,000+ unique viewers per month. Mike is proud to hold a degree in business and strategic management from California State University, Chico, and currently lives in Las Vegas, Nevada with his wife and two children.  Mike volunteers his time each week to The Shade Tree, a Las Vegas shelter for women and children.  Mike also financially supports The Prosthetic Outreach Foundation, which provides comprehensive prosthetics assistance to a remote Haitian community Cap-Haitian including prosthetics, education, local training and most importantly quality artificial limbs.

Juan Bruce, CEO and Co-Founder, Epoxy: With a background in technology, design, entertainment, and business Juan Bruce brings diverse experience to the Epoxy CEO role. Juan has closely followed online video from both a technology and creative perspective. In Juan's prior role as President, Digital at Team Downey, he oversaw both production of digital video and game projects and investment in digital media start-ups (including Maker Studios). An expert in innovation process, Juan also applied structured brainstorming and ideation techniques to the creation of Team Downey film and tv projects. Prior to joining Team Downey, Juan was Vice President at Continuum, a leading global design and innovation consultancy, where his teams helped entertainment companies understand consumer behavior. Juan was also a director at Brand Sense Partners, a leading entertainment products and branding firm. Earlier in his career, Juan worked at the renowned Silicon Valley design firm IDEO as a designer, engineer and project leader for companies including EA and Apple. Juan began his career, at BMW's Technology Office Palo Alto, working on advanced in-vehicle computing and interfaces. Juan recently interviewed Allen Deboise on the state of online video at a Stanford Business School Alumni fireside chat and spoke on Online Video as an Internet Business as the 2013 GRP Partners Investor Summit. Juan's previous speaking engagements have included seminars on technology, innovation and entertainment at the Stanford University Graduate School of Business, the Stanford University Institute of Design "d.school", UCLA's Anderson School of Business and USC's Marshal School of Business, and VidCon. Juan holds a Bachelors in Product Design from Stanford University, a Masters in Engineering from Stanford University, and an MBA from the Stanford Graduate School of Business. Juan also has a character named after him in an upcoming Downey franchise.

Marc Hustvedt, Head of Digital, REACH: Marc is a leading executive in the digital entertainment industry and veteran entrepreneur. Currently, he is leading digital entertainment strategy for Fortune 500 brands including Nestle Purina and Anheuser-Busch. He is obsessed with the intersection of entertainment andtechnology and how distribution is rapidly changing the business. Previously Head of Entertainment at Chill, a platform for premium entertainment direct-to-consumer on VOD backed by Kleiner Perkins Caufield & Byers, William Morris Endeavor (WME) and Atlas Venture. Marc ran development, production, distribution, marketing and acquisitions of Chill's original specials, feature films and digital series. Marc is the executive producer of numerous digital entertainment productions including critically acclaimed Maria Bamford's "The Special Special Special" which was named to New York Magazine's Top 10 Stand up Comedy Specials of 2012, Ari Shaffir's "Passive Agressive" and the upcoming feature film "Camp Takota" starring YouTube stars Grace Helbig, Hannah Hart and Mamrie Hart. Previously, Marc founded Tubefilter, the media company and online publication focused on the business original video produced for the internet, and he founded The Streamy Awards in 2008 dedicated to honoring original entertainment made for the internet. He led the partnership with dick clark productions (The Golden Globes, American Music Awards) in 2011 to expand the show in to multiple platforms. Brand partners for The Streamys have included Coca-Cola, IKEA, Microsoft, Kodak and Trident. As a speaker, Marc has guest lectured at the UCLA Anderson School of Business and has been a panelist at numerous conferences, including CES, SXSW, Banff Worldwide Media Festival, SPAA, DigitalHollywood, New York Television Festival (NYTVF), Streaming Media West and NATPE. Previously, he worked at The Washington Post Company and founded airClick, an online advertising startup, in 1998.

Scott Meldrum, Executive Director for Interactive, WONGDOODY: For nearly 20 years, Scott Meldrum has provided interactive marketing strategy for leading brands. From social media programs for clients including Starbucks and Best Buy, to online acquisition programs for Toyota and Disney, to leading integrated marketing for TiVo, Scott has led clients through the ever-proliferating landscape of digital channels, balancing creativity with analytic rigor. Scott oversees WONGDOODY’s channel engagement, analytics, and interactive groups, which are responsible for creating and distributing content across digital and traditional channels. WONGDOODY’s clients include Amazon, Alaska Airlines, T-Mobile, Scion, Papa Murphy’s Pizza, and others. Scott and WONGDOODY recently developed and executed a YouTube-based interactive ad campaign for the launch of Amazon’s FireTV, pushing the boundaries of YouTube’s video annotation technology in ways that no other brand has.

Rob Ciampa is Chief Marketing Officer of Pixability, a Boston-based, big data software company that helps major brands succeed on YouTube. Rob works with brands, agencies, media companies, celebrities, and entertainment artists on YouTube strategy, marketing, advertising, and monetization. An entrepreneur who previously ran his own production studio, Rob has long advocated the integration of video with marketing. He is a frequent speaker and writer on digital video strategy for brands and content producers. He is YouTube-certified and the co-author of Pixability’s 2013 breakthrough study, The Top 100 Global Brands: Key Lessons for Success on YouTube. Rob holds a BS and MS in Computer Science and Engineering from the University of Massachusetts, and an MBA from Boston University, all with honors. He holds multiple patents in data transmission, analytics, and visualization.

Adam Pincus, Executive Vice President, Programming & Production, GroupM Entertainment NA: Adam Pincus is an award winning creative executive with a diverse background, including television programming and production, branded entertainment across all platforms and the creation of digital content and platforms. In his role at GroupM Entertainment, Pincus oversees all programming development and production for GME's North American investments in television and digital content, including television series for NBC and Canadian broadcasters CBC, Rogers, and Shaw, and digital series for Hulu, Alloy Digital, Spin Media and others. In his role with GME, Pincus is involved in both creative oversight and the development of new financing models. Pincus began his career at Viacom in the New Media, Interactive TV and Interactive Services groups, developing content and platforms for business units including Nickelodeon, Paramount, MacMillan, Nick at Nite and Sundance Channel. Pincus was recruited from Viacom to Sundance Channel to run on-air promotion, network branding and design, and the network's digital presence. With Sundance Channel's entry into original programming, he was elevated to Senior Vice President, On-Air, Original Programming & New Media. He developed and executive produced numerous series and specials, including Robert Altman and Garry Trudeau's critically-acclaimed Tanner on Tanner starring Cynthia Nixon and The Al Franken Show, among many others. While at Sundance Channel, Pincus created and executive produced the ground-breaking branded entertainment project Iconoclasts, a series produced in association with Conde Nast Media Group and Grey Goose Entertainment. Iconoclasts paired celebrated innovators including Michael Stipe, Tom Ford, Christiane Amanpour, Brian Grazer, Sumner Redstone and Robert Redford. Now in its sixth season, Iconoclasts is considered to be the network's most successful original program. Following his tenure at Sundance Channel, Pincus founded his own production company, Hour One, and executive produced Nimrod Nation, an eight-part Sundance series for which he was awarded the prestigious Peabody Award. Hour One also sold projects to ABC, AMC, Disney's Buena Vista Television and TV One. Pincus came to GroupM media agency MediaCom to create the agency's Brand Content & Entertainment practice, MediaCom Beyond Advertising (MBA). On his watch, MBA created award-winning work for clients including Audi, Shell, Diageo, LVMH, and Volkswagen, garnering awards including Cannes Lions, Creativity Media, One Show, OMMA and others. Pincus also has served as an Adjunct Professor at NYU's Tisch School of the Arts and is a Contributing Editor to FILMMAKER Magazine. He has also chaired the selection committee for the GenArt Film Festival, and served on the Branded Content Committee for the 4As.

Thursday, October 23rd

Video, Social Media & Crowdfunding