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Thursday, March 5th, 2015

10:45 AM - Noon

Session A: Grand Ballroom (4th Floor) - Live Webcast from This Room

Media Strategies - The Multi-Platform Brand - Video/TV, Magazines. News & Music - The Merger of Traditional Media and New Media

Julian March, SVP of Editorial and Innovation, NBCNews.com

Nancy Lane, Executive Producer, CBSNews.com

Gabe Kleinman, Head of Product Marketing, Medium

Kari Kim, Vice President, Development, HLN

Kai Chuk, Head of East Coast Content Partnerships, YouTube

Steve Sobel, Global Director of Media Solutions, Salesforce

Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator

 

Nancy Lane, Executive Producer of CBSNews.com:  Nancy Lane was named Executive Producer of CBSNews.com in February 2012. In this role, she oversees all content for CBS News' digital properties, including CBSNews.com, the CBS News mobile apps and social media accounts, and CBSN, the first live anchored streaming news network across all leading digital platforms.   Prior to joining CBSNews.com, Lane was Senior Vice President of Editorial for CNN/U.S., where she directed newsgathering operations, including rapid response to breaking news and in-depth coverage of ongoing and exclusive stories. She also oversaw affiliate desks, domestic bureau chiefs, guest booking, and the deployment of CNN's domestic newsgathering resources. Previously, Lane served as Vice President and

News Director of CNN/U.S.  Lane joined CNN in 1981 as an intern in its New York City bureau, and subsequently served as an assignment editor, field and line producer, senior political producer, New York executive producer, Washington executive producer and Deputy Washington Bureau Chief. She graduated from City University of New York-Hunter College.  Lane is based at CBS News headquarters in New York.

 

Steve Sobel, Global Director of Media Solutions, Salesforce:  Steve Sobel is the Global Media Industry Solutions Lead for Salesforce.com where he is charged with solution development and account support for some of the world's most prominent media organizations spanning broadcasting, publishing, business information, entertainment and new media. Steve joined Salesforce.com in October 2013 after 6 years at an Omnicom agency in the entertainment space where he served as a Senior Vice President responsible for product and marketing strategy. In particular, Steve was charged with building a new product line across the business, media and technology segments.   He has previously served as a Senior Communications Consultant at BearingPoint and a Brand Manager at The George Washington University. Steve has worked in and around the media industry for over 15 years including work across the agency, television and radio segments at Omnicom, CNN and Greater Media.  Steve holds a Masters degree in Communications and Public Affairs and a Bachelors degree in Political Science and Sociology, both degrees from The George Washington University.

 

Kari Kim, a digital and television industry veteran, is charged with overseeing HLN’s new development department where she is responsible for the creation and supervision of original series and specials. Kim reports directly to Hecht. Prior to joining HLN, she was VP, production and development, Worldwide Biggies where she developed television and digital programming for outlets that include Nickelodeon, Spike TV, EPIX, Disney Interactive and BBC America. She executive produced Innerstar University a virtual world for American Girl and the Princess Bride Game. In feature films, she has co-produced the Oscar nominated documentary War/Dance and the Oscar winning documentary short Inocente. Kim began her career in the talent department at Saturday Night Live, later worked at MTV Networks, first at Nickelodeon in its Film and Television division, and later at sister network Spike TV at its launch.

 

Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics