The Digital Hollywood Experience

Watch Videos From Digital Hollywood

"The Conference that Defines the Future of the Industry"

PDF of Summit Program

Thursday, March 5th, 2015

2:15 PM - 3:30 PM

Session A: Grand Ballroom (4th Floor) - Live Webcast

Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Economies, Music and Games - Reinventing the Commerce & Media Model

Alex Arata, President, Mofilm North America

James Heckman, CEO, Scout Media

Andy Marks, President, Marks Entertainment + Media (former Managing Director of MATTER, Inc.)

Alexandra Lutz, VP Strategy, Huge

Scott Grimes, CEO and Co-Founder, Woven

Scott Singer, Managing Director, DDG

Jennifer Betka, Senior Vice President of Marketing, Wikia, Moderator

Alexandra Lutz, VP, Business Strategy, Huge: works with clients to develop and execute compelling digital business strategies. Alexandra is a seasoned digital executive, with a background that includes strategy consulting, M&A and senior operating roles. Prior to joining Huge, she was the President of Food52, a venture-backed start-up, where she oversaw all aspects of the company’s business operations. Before Food52, Alexandra was the COO of IAC/Interactive Corp’s $40M online content and commerce business, CollegeHumor. She also spent time in IAC’s M&A group, where she identified and evaluated acquisitions and organic growth opportunities in the digital media and online content space. Earlier, Alexandra worked in Booz Allen Hamilton’s Media and Entertainment practice advising Fortune 100 companies on strategy, business and organizational

development and operational optimization. For the first 8 years of her career, Alexandra was a Producer for ABC News in New York, London and Moscow. She graduated from Yale University with a BA in Literature and Political Science and received her MBA from Columbia Business School.

Scott Singer is Managing Director of DDG, a consultancy that designs, builds and manages startups inside Fortune 500 companies to breed and propagate agility, innovation and sustainable growth for the greater good of the organization. DDG's team of entrepreneurial natives help large corporations break down the barriers to seizing and monetizing innovation opportunities.  Scott is a business development, sales, and innovation specialist focused on identifying and implementing new revenue streams in digital media and mobile communications. He is a trusted advisor to c-suite executives and boards of directors having executed over $110 billion of strategic and financial advisory engagements for such clients as Cablevision Systems, CBS, Charter, Comcast, Discovery Communications, Liberty Media, NBC Universal, News Corp., Publicis Modem, Time Warner, Viacom, and Y&R as well as many private equity and venture capital firms.  Most recently, Scott was Vice President of Business Innovation for USA TODAY where he was a senior member of the team leading the newspaper’s transformation from print to digital. Previously, Scott was a Partner and a Leader of Deloitte’s U.S. Media & Entertainment Practice. He has also been a senior investment banker holding various Managing Director leadership positions at Bank Street Group, BMO Capital Markets, Bear Stearns, and Merrill Lynch.  Scott’s book, How To Hit A Curveball: Confront and Overcome the Unexpected in Business (Penguin Group 2010), provides guidance on how to successfully manage change. He is currently writing his second book, What Would You Do If You Weren’t Afraid?  Scott is regularly called on by CNBC, FOX Business, Reuters, and numerous publications such as The New York Times, The Wall Street Journal, Bloomberg Businessweek, CNNMoney.com, Crain’s New York and Chicago Business, andForbes.com in addition to many other industry publications, including Adweek, Broadcasting & Cable, IAB, Inside Radio, Mediaweek, MultichannelNews, and Variety.  He earned his B.S.B.A. from Bucknell University and his M.B.A. from New York University’s Leonard N. Stern School of Business.  Scott has served on numerous industry panels and guest lectured at both Columbia’s and NYU’s business schools. He is currently on the Advisory Board of the Advanced Management Program in Media & Entertainment co-led by IESE Business School and The Paley Center for Media. Scott was formerly a Vice Chairman of Bucknell’s $400 million capital campaign, a member of The Paley Center’s Board of Governors in LA, and Chairman of the Annual Fund at The Dalton School in NYC.

Scott Grimes, CEO and Co-Founder, Woven:  Scott is Chief Executive Officer of Woven, where he leads the overall direction, business strategy and revenue for the company. Since co-founding Woven in 2010, Scott has been responsible for driving the growth of the media and technology business from a small collection of niche sites to a dominate force in millennial publishing and content creation reaching more than 85 million viewers a month.   Scott's success at Woven directly translates from his more than 15 years of experience leading strategy and sales for major media companies including News Corp., Nielsen Media and Sky Television. During his career he has successfully managed operations and revenue across multiple advertising platforms including digital, television and print. Scottreceived his B.S. from the University of Texas at Austin.

Alex Arata, President, North America, MOFILM:  Alex is President of MOFILM – North America in charge of business development, account leadership, and strategic market development for the region. Alex has extensive experience working with some of the largest brands in the world plus 5 years at Accenture working on Digital Strategy as part of Accenture Interactive.  MOFILM was conceived at the Marketing 50 CMO conference held in San Francisco in 2006 from an interview between founder Jeffrey Merrihue and Robert Redford about creativity and storytelling.  Fast forward to 2014, MOFILM is the leader in creative crowdsourcing worldwide. MOFILM has built a platform for filmmakers to develop their careers by connecting them with iconic brands including Unilever, General Motors, Coca-Cola and American Express. MOFILM is privately held and headquartered in London with offices in Los Angeles, Bangalore, Mexico City, Beijing, Sao Paulo and Sydney.

Andy Marks is President of Marks Entertainment + Media, an independent consultancy and production company through which he advises clients on a range of issues at the intersection of branding, entertainment, media and technology.  He recently advised Lorne Michaels’ Broadway Video Entertainment and its comedy MCN Above Average on branded entertainment strategy, and is currently working with a major TV network on development of a social TV/second screen initiative in partnership with BRaVe Ventures, among others.  Prior to founding MEM, Andy was Managing Director and co-head of MATTER, Inc., a leading entertainment, sports and experiential marketing agency, and subsidiary of Edelman, the world’s largest Public Relations firm.  He co-founded branded entertainment consultancy MATTER Entertainment LLC, which was acquired by Edelman, and built it into a full service integrated marketing agency operating worldwide.  During his tenure at MATTER, Andy developed entertainment marketing strategies, and award winning branded entertainment content for the world’s leading brands including Brita, Clorox, Quaker, Johnson & Johnson, Dove, Pepsi, GlaxoSmithKline, Symantec, Phillips Van Heusen, and Activision.  He placed a number of clients in TV and digital programming partnerships including “The Biggest Loser,” “Top Chef,” “Project Runway,” “Cake Boss,” “The Doctors,” “The X Factor,” and “Cybergeddon” from “CSI” creator Anthony Zuiker.  He has worked with best-in-class TV, film, music, and digital partners such as NBCU, CBS, Broadway Video Entertainment, Sundance Channel, Scripps, Bravo, Knitting Factory Entertainment, Live Nation, Billboard, Shine, Magical Elves, FunnyorDie.com, Yahoo!, Sundance Film Festival, and the Tribeca Institute.   Andy has a passion for, and a proven track record in, helping clients reach mainstream consumers with healthy living, sustainability, and CSR messages via entertainment and media.  He consulted EcoMedia, a “green” media company, on development of its sponsorship outreach and TV partnerships strategy prior to being sold to CBS, and advised Cartoon Network on optimally positioning its “Stop Bullying: Speak Up” campaign with sponsors.  He also co-founded the “Green Apple Festival,” the world’s largest Earth Day music festival, and executive produced the LOHAS Forum, the sustainable business and healthy lifestyles conference for Gaiam.  Before co-founding MATTER, Andy served as EVP of brand partnerships at Hypnotic, a multi-media production company backed by Universal Pictures, and home to director Doug Liman (“Bourne Identity,” “Mr. and Mrs. Smith”).  He launched pioneering branded entertainment programs such as Reebok’s Cannes Gold Lion award-winning “Terry Tate, Office Linebacker,” and the “Chrysler Million Dollar Film Festival.”  Prior to that he was Director of Sales and Sponsorships at the Hollywood Stock Exchange.  He is a sought after speaker at such industry forums as NATPE, Digital Hollywood, Videonomics Summit, Streaming Media East, and Advertising Week, and is a member of the board of advisors for the Hollywood Advertising Upfronts.  He holds a B.A. from Colgate University and resides in New York City with wife Nanette and their two children.

Jennifer Betka, Senior Vice President of Marketing, Wikia: Jennifer leads Wikia’s effort to broaden brand awareness and expand the company’s portfolio of media content sites. At Wikia, Jennifer is helping to define an audience of next generation editors and collaborative curation techniques that will shape the way people create and consume content.   Jennifer has a successful track record of conceptualizing and executing large-scale integrated marketing campaigns for music, sports, and entertainment fan communities as well as driving revenue for multi-brand media portfolios. She’s built brands and expanded market presence for leading media companies including AOL, Time Warner, Veoh, SIRIUS XM, and the LA Times.