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"The Conference that Defines the Future of the Industry"

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Thursday, March 5th, 2015

12:30 PM - 1:45 PM

The Strategic Workshop - Media & Advertising in Transition

Location-Based Monetization: Beacons: The Next Big thing in Marketing

Bant Breen, CEO, Qnary

Arjun Reddy, VP of Business Development, Touchtunes

Rick Erwin, President, Experian Marketing Services

Lior Ganel, COO, Bluvision

Brian Lee, Senior Manager, Corporate Development, Gannett

Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator

Bant Breen is the Founder and CEO of Qnary. Qnary delivers online reputation management solutions for professionals, brands and enterprises. Qnary’s proprietary technology platform contains an arsenal of tools for professionals, brands and enterprises to monitor, control and optimize their digital information including images and videos, social media, and search results.  Bant was inducted into the Advertising Hall of Achievement in 2010 and has a global marketing and communications background steeped in digital and innovation.  Prior to launching Qnary, Bant served as CEO at IPG's Reprise Media. Bant had previously been President of Worldwide Digital Communications at Initiative where he launched the worldwide social media strategy and activation unit Prophesee. Before joining Initiative, Bant served as the Executive Director of the IPG Emerging Media Lab, created Ansible (IPG’s Mobile Marketing Agency) and led Universal McCann’s global

digital communications offering. Bant also led the acquisition of Reprise Media in 2006. Before joining Interpublic, Bant was the Founder and President of a strategic marketing and communications consultancy affiliated with Dentsu Inc. Prior to that, he worked at Leo Burnett Worldwide. Bant started his career as a WPP Fellow.  Bant also serves as a board member, advisor, and strategic investor in several early stage start-ups.  Bant has worked and lived in Asia Pacific, Europe and the U.S. but now lives in New York City with his wife, Carmen, and two sons, Alejandro and Nico.

Mark J. Kapczynski, Chief Operating Officer, Kontrol Media: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums.

Arjun Reddy is the Head of Business Development at TouchTunes, a digital jukebox company with over 60,000 locations in the US and Canada.  At TouchTunes, Arjun spearheads strategic partnerships in the music, mobile, and technology spaces – including location-based monetization initiatives.  Arjun previously worked at AOL/Huffington Post, where his team focused on content, traffic, and commerce partnerships for the various AOL and Huffington Post media brands.  He also worked on strategic corporate deals, including the spin out of Patch to new investors.  Prior to AOL/Huffington Post, Arjun was an investment banker at GCA Savvian in San Francisco, where he worked on an acquisition by ON Semiconductor and a Series C funding for LiveScribe.  He is a graduate of Princeton University, and he originally hails from New Orleans – which explains his love for the New Orleans Saints.  You can follow him @atreddy on Twitter.

Brian Lee is a Senior Manager of Corporate Development at Gannett, where he is responsible for the evaluation and execution of acquisitions, divestitures, and strategic investments in a variety of sectors within media and technology.  At Gannett, he has been involved in over 20 transactions representing over $5 billion in transaction value.  Prior to Gannett, Brian worked in investment banking at Grant Thornton Corporate Finance where he advised companies on middle market equity & debt financings, leveraged buyouts, and mergers & acquisitions transactions. Brian received a BS in Finance and Accounting from Boston College.

Rick Erwin, President, Targeting, Experian Marketing Services:  Rick Erwin is a leading voice in the field of data-driven marketing and an outspoken advocate for its value in the global economy. Serving at the forefront of this industry for more than three decades, Erwin continues to play a critical role in its evolution as the head of Experian Marketing Services’ consumer insights and targeting division.  At Experian Marketing Services, Erwin is responsible for the company’s data, analytics and advertising solutions that help marketers understand, target and reach their customers across channels and devices. During the past decade at Experian, Erwin led the company’s evolution from a direct marketing analytics business to a full-service digital advertising consultancy, effectively establishing the company as the primary data and identity linkage partner for major advertisers, agencies and publishers around the world.  Erwin is also credited with what he calls “Experian’s game-changing decision” to increase investment in the company’s marketing data assets and linkage technology in order to help clients and partners change the way media is bought, sold, traded and used. Today, Experian Marketing Services’ extensive marketing data assets and services, which cover 98% of the U.S. population, are the underlying currency for valuing media and measurement within the data-driven economy. Erwin also recently spearheaded the consolidation of Experian’s disparate marketing databases and businesses to create one cohesive data, analytics and advertising business.  Prior to joining Experian Marketing Services, Erwin held various positions in the marketing services industry, including 12 years with RR Donnelley, a direct marketing and commercial printing company where he served in general management, sales, marketing and manufacturing management roles. Recognizing that the future of marketing was not direct mail, Erwin led RR Donnelly’s marketing and data services business from the ground up.  Erwin is a frequent speaker at industry events covering all aspects of data-driven marketing, such as LiveRamp’s RampUp, MediaPost’s OMMA, the Direct Marketing Associations’ annual conference and Advertising Week. He has been quoted extensively in business and trade publications such as AdExchanger, Advertising Age, AdWeek, Direct Marketing News, and The Wall Street Journal. Erwin serves on the board of directors of the Direct Marketing Association, the Chicago Youth Centers, and the Shedd Aquarium.  He holds a master’s in business administration from Northwestern University and a bachelor’s degree in marketing and sales management from Michigan State University.