The Digital Hollywood Experience

Watch Videos From Digital Hollywood

"The Conference that Defines the Future of the Industry"

PDF of Summit Program

Thursday, March 5th, 2015

10:45 AM - Noon, The Library, 3rd Floor

The Strategic Workshop - Media & Advertising in Transition

Social Advertising & Platform Integration - Driving Brand Awareness and Boosting Campaign ROI

Paul Langtry, Senior Manager for Advertising Solutions, Adobe

Natalie Novak, Agent, Digital Media Department, United Talent Agency

Dan Aversano, SVP, Client and Consumer Insights group, Turner Broadcasting’s Ad Sales

Reid Genauer, CMO, Magisto

Marc Landsberg, CEO, Social Deviant

Sean O’Neal, President, Adaptly

Shivone Guadalupe, Account Manager, Beeby Clark+Meyler

Tania Yuki, Founder and CEO, Shareablee, Moderator

Natalie Novak is an Agent in the Digital Media department of United Talent Agency, where she is focused on business development, branded entertainment, and strategic partnership initiatives for the group's individual and corporate clients. She works with clients including Delta, VidCon, Starlight Runner Entertainment and digital influencers including Justine Ezarik aka iJustine and Joey Graceffa. Natalie joined UTA in 2011 after graduating from Southern Methodist University, where she received a dual B.A. in Sociology and Corporate Communications & Public Affairs.

Tania Yuki, Founder and CEO, Shareablee: Tania Yuki is founder and CEO of Shareablee, a leading provider of social content analytics for business. She has

spent most of her career in digital marketing, measurement and analytics, and was recently honored with a Great Mind Award from the Advertising Research Foundation and featured in Fast Company and Forbes as one of 12 women driving digital in New York. She is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service.

Reid Genauer, CMO, Magisto:  Reid Genauer used to be worried about his double life, marketing exec by day, rock star by night, until he joined the creative crew at Magisto.  On one side of the coin, Reid got an MBA and went to work for Snapple Beverage Group, followed by a stint with Fox Mobile Group, eMusic, before joining personal movie start-up Magisto.  On the flipside (pun intended) Reid is known as a singer and songwriter. In that capacity, he first hit the national stage fronting the band Strangefolk and since then he has gone on to cement his reputation as a prolific songsmith and band leader, fronting a second grassroots success story – The Assembly of Dust.  How has it worked? Because marketing at its best is a creative pursuit, so whether he’s making movies at Magisto or making music, it’s become two sides of his creative coin.  From the way his music moves an audience, to moving people to try a new technology, Reid just gets the emotional connection of creation just like Magisto movies give users. It’s been a natural fit ever since.  You can find him at @rgenauer and with @AssemblyofDust and @Strangefolk2012 when he’s not making movies at Magisto

Dan Aversano is senior vice president of Client and Consumer Insights within Turner Broadcasting Ad Sales. Based in New York, Aversano reports to Molly Battin, Chief Media and Business Insights Officer.  As a newly-formed group within Turner’s sales organization, Client and Consumer Insights powers the next generation of client selling and data-driven ad innovations for the company. Within his role, Aversano and his team focus on better understanding and predicting consumer behavior and bringing meaningful and actionable insights to help advertising partners reach their targets with more precision and scale.   Aversano was previously vice president of research and strategy for Turner Entertainment Ad Sales. Within that role, he utilized cutting edge analytics and innovative audience measurement solutions to contribute toward TBS and TNT advertising sales strategy, notably the 2014/15 Now Media Upfront strategy. He also oversaw the development of advanced research offerings for Turner’s agency and advertising partners, many times leveraging the Time Warner Medialab in the process.   Prior to joining Turner, Aversano held various roles at Nielsen across their Watch and Buy businesses, most recently serving as vice president of Media & Advertising Analytics.  He graduated from Villanova University with a bachelor’s degree in science in both finance and marketing.   Turner Broadcasting Ad Sales monetizes the company’s portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports’ high-profile coverage of the NBA, NASCAR, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with Funny Or Die, the NBA, NCAA and PGA.

Marc Landsberg, CEO, Social Deviant:  Marc is the founder and CEO of socialdeviant, a social media agency dedicated to creating value for brands in a socially connected world. Marc has 20+ years of marketing and M&A experience, serving as CEO of MRM and Arc, and as a director at Lake Capital. Early in his career, Marc co-founded startup Digital Knowledge Assets, a Web-based knowledge-management platform, with Twitter CEO Dick Costolo and Telcoms guru Tim McDonald.

Shivone Guadalupe is account manager at Beeby Clark+Meyler, a full service digital marketing agency with offices in New York and Stamford, CT. AT BCM, she helps lead digital strategy and campaign management for clients including Schick men’s razors and Playtex Baby. Shivone joined BCM in 2014 from Mammoth Advertising, where she was account manager for clients including IFC Films, Sony, Showtime and the Weinstein Company. Prior to that, she was an account executive at VaynerMedia. A New York native, Shivone holds a BS in Communications from St. John’s.

Paul Langtry, Senior Manager for Advertising Solutions, Adobe:  Paul Langtry is a senior manager overseeing social advertising strategies for enterprise-level Adobe Marketing Cloud customers. He has worked in the industry for over 10 years with experience ranging from small boutique agencies to large Fortune 500 companies, as well as his current post with Adobe’s Media Optimizer team.  Paul has previously managed digital marketing campaigns for top-tier businesses within the finance, education, travel and retail verticals with a specific focus on direct response initiatives.  He lives in Hoboken, New Jersey with his wife, son, and daughter. Follow Paul on Twitter @lotsalax.

Sean O’Neal, President, Adaptly:  In December 2013, Sean O’Neal was named the first president of Adaptly whose technology and industry-leading marketing expertise provides marketers and agencies with a centralized solution for planning, managing and analyzing cross-network social media advertising.  Mr. O’Neal came to Adaptly from The Daily Mail Online where he served as global CMO. Prior to that he was president of Vizu Corporation, the online ad research company sold to Nielsen in July 2012. Previously, O’Neal was a member of the founding team at Datran Media, and before that, held executive positions at Sony Online Entertainment and CD-Now. Mr. O’Neal is also an advisor to a number of digital media and technology companies and is a frequent editorial contributor and speaker on marketing, entertainment and media.