The Digital Hollywood Experience
Anne-Marie Kline, SVP, Managing Director, BrandLIVE, Digitas
Sean Lyons, Global Chief Digital Officer, Havas Worldwide
Tom Eslinger, Worldwide Mobile + Social Director, Saatchi & Saatchi
Doug Scott, EVP, Marketing and Brand Solutions, William Morris Endeavor and IMG
Jamie Elden, Chief Revenue Officer, Lin Digital
Ben Tatta, President, Media Sales. Cablevision Systems Corporation
Monday, January 5th, 2015
1 - 2 PM
Track II- DH4 - Digital Hollywood
Location: LVCC, North Hall, Room N262
Transforming Contextual Advertising and Media Platform Relationships
Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is forging ahead. It is a fascinating mix of analytics, content, media and advertising.
Anne-Marie Kline, SVP, Managing Director, BrandLIVE, Digitas
Ben Tatta, President, Media Sales. Cablevision Systems Corporation
Clara Kim, Director of Advertising Solutions, Microsoft
Josh Kruter, VP, Digital Products – Clear Channel Outdoor, North America
Tom Eslinger, Worldwide Mobile + Social Director, Saatchi & Saatchi
Jamie Elden, Chief Revenue Officer, Lin Digital
Doug Scott, EVP, Marketing and Brand Solutions, William Morris Endeavor and IMG, Moderator
Anne-Marie Kline, Senior Vice President and Co-Lead, Social.Content / Managing Director, BrandLIVE, DigitasLBi: As SVP and Co-Lead for DigitasLBi’s Social.Content practice, Anne-Marie works with client teams nationwide to create highly effective social content campaigns, drives the agency’s best practices in social, and develops partner deals with top companies in the industry. She’s also the founder and Managing Director of the award-winning BrandLIVE, DigitasLBi’s proprietary real-time marketing platform and approach, which drives relevance and value for brands every day. Since 2012, Anne-Marie has grown and driven the BrandLIVE across North America, and into Europe,
baking it into the agency’s DNA. Anne-Marie brings 20 years of industry experience to her role, driving complex cross-channel marketing and public relations campaigns for brands across consumer-packaged goods, travel, automotive, insurance, technology, sports, music, and retail. A respected industry thought leader, she’s been named one of Business Insider’s “Most Creative Women in Advertising” and one of the Boston Ad Club’s “100 Women We Admire.” She’s also one of the leaders for the DigitasLBi Women’s Forum in Boston, an internal women’s network of 200 employees that fosters community through mentorship, leadership programs, guest speakers, and more. Prior to joining DigitasLBi in 2004, Anne-Marie was the Director of Brand Communications at Tweeter Home Entertainment Group, where she was responsible for all integrated marketing, including advertising, public relations, sponsorships, and more. Before that she was at Wolf Associates, where she developed sports marketing programs for EMC, John Hancock, Fleet Bank, Puma, and Stop & Shop. Anne-Marie holds a Bachelor of Science from Emerson College, with a major in broadcast journalism and a minor in political science.
Tom Eslinger, Worldwide Mobile + Social Director, Saatchi & Saatchi: Tom works across Saatchi & Saatchi’s worldwide mobile and social teams and clients and is based in NYC. He has both a worldwide focus across network clients for integrated creative, strategy and operations. He concentrates on the creative growth of Saatchi & Saatchi’s integrated and digital talent, adding talent and capabilities, merger and acquisition and forging worldwide partnerships with best-in-breed creative partners. Immediately after graduating from the Minneapolis College of Art & Design (and multiple stints as an 80s-era Minneapolis ad agency intern/indentured servant), the North Dakota native became a senior lecturer and key creative in the establishment of one of the world’s first creative-centred interactive media Degree programmes at the Wanganui School of Design in New Zealand. He joined Saatchi & Saatchi in Wellington, New Zealand as a digital creative director where he began creating interactive and mobile ideas, launching early text participation and two-screen projects for Rugby Super12, NZ All Blacks, Telecom and NZ Dairy Foods. Tom remains the Executive Creative Director across all things digital for the Asia Pacific region During his tenure at Saatchi & Saatchi, Tom has also worked across social media, mobile, augmented reality and games for Toyota, Burton Snowboards, Coca-Cola, T-Mobile, Lexus, Visa, Sony Ericsson, Heineken, Novartis, adidas, Cadbury, Procter & Gamble and General Mills. He was appointed to Saatchi & Saatchi’s Worldwide Creative Board in 2002. Tom is a multiple Cannes Lion winner across outdoor, cyber, media, direct and promo for web and mobile work. In 2012, Tom was the first President of the newly minted Mobile Lions, following his 2007 Presidency of the Cyber Lions. This was Tom’s fourth Cannes jury appearance, serving on the 2002 Cyber and 2006 Titanium juries. In February 2014, Tom’s first book, Mobile Magic, was published by Wylie. The book is a guide for marketer’s getting started in mobile, covering everything from design and user experience to choosing vendors, shaping your brand’s mobile presence and voice and privacy and legal considerations. Mobile Magic has consistently in Amazon’s Top 20 Kindle and Top 40 book charts in Marketing and Mobiles. Tom lives in a NYC with his partner Greg and Berkeley the dog.
Josh Kruter, VP, Digital Products, Clear Channel Outdoor - North America: Josh Kruter is a brand activation and digital business leader with 17 years of experience in strategic planning and operations, product/portfolio and brand management, integrated marketing, and sales/partnership development. He has delivered measurable results for B2C and B2B businesses across multiple industries, from startups to recognized global brands. Josh currently oversees the digital product portfolio for Clear Channel’s North American Outdoor division: a suite of solutions to connect brands to consumers on digital screens and mobile/social-enabled out-of-home inventory. Previously, he led product marketing for Clear Channel’s iHeartRadio app, which reached more than 260 million downloads and 40 million registered users during his tenure. Josh designed efforts with platform partners, built tier-1 sales packages, and operationalized multimedia integrations with music artists and other content owners. He drove the launch marketing and brand/communications strategy for Nickelodeon Radio, making it the most listened to digital station in its first month, and also for electronic dance music brand Evolution Radio, taking it from concept to top-rated digital station to terrestrial radio in key U.S. markets in less than a year. He began his career at Forbes Inc., where he helped launch Forbes.com and played key roles in the magazine’s transformation to adiversified media company with digital, television and worldwide print properties. Josh holds a BA in English from Boston College and an MBA from Columbia Business School.
Clara Kim, Director of Advertising Solutions, Microsoft: Marketing professional with online and offline experience in product marketing, trade and consumer marketing, direct response marketing, brand management, media planning, financial analysis, business management, quantitative and qualitative research. Strong quantitative skills with a proven ability to effectively translate complex research into actionable results. Seasoned leader with direct departmental management experience. Previously employed as the Director of branded entertainment at Yahoo and as the product marketing manager at the Los Angeles Times.
Jamie Elden, CRO-Head of Entertainment, LIN Digital: Jamie Elden has 15 years of experience building advertising solutions and programs for major U.S. brands, and has produced several notable branded entertainment programs throughout his career. As CRO and Head of Entertainment at LIN Digital, Elden helps develop integrated programs for its leading multiplatform network consisting of TV, desktop, mobile, and social audiences. He leads the latest entertainment-focused initiatives, including branded entertainment, content creation, and distribution. He previously served as senior vice president of digital and branded entertainment for Alloy Media, where he led and built the strategic development of Alloy’s Digital Network & Content division, spearheading the movement to bring brands like Gossip Girl, Vampire Diaries, Pretty Little Liars print readership to online and beyond making it a comScore No. 1 network. Elden also was head of UEG Studios, a joint venture with United Talent Agency (UTA) of Hollywood, overseeing content development for both brands and talent. Within these roles, he developed some of the first credited and successful video, web and mobile executions in partnership with brands such as LG Mobile, Fox, P&G, Walmart, and many more. His expertise and experience with video, content, and digital brand engagement has been widely recognized by the industry and has enabled him to share his insights at many of the leading conferences nationwide. Elden has been featured in a multitude of articles and publications such as AdWeek, Advertising Age, Business Week, The New York Times, The Wall Street Journal, and MediaPost for the work he has done in the digital entertainment space. He is based in New York City.
Doug Scott, Executive Vice President of Marketing and Brand Solutions, WME|IMG: As Executive Vice President of Marketing and Brand Solutions, Doug Scott oversees a global team in the activation of WME/IMG’s branded content partnerships and the expansion of its owned and operated properties. Prior to joining WME/IMG, Scott was Founder and President of OgilvyEntertainment for almost a decade, where he created groundbreaking branded content initiatives and landmark collaborations for world-class companies. Under his leadership, OgilvyEntertainment developed a variety of successful programs and partnerships, including The Power of Shunya for DuPont with Times Television Network, Extra Cold Music Festival for Castle Lite, Dare Bigger for DuPont Kevlar with ESPN X Games, and 100 Years for Hellmann's with Mario Batali. Doug is a storyteller, content pioneer, and cultural provocateur. He is an Emmy-nominated Producer, having recently completed Andy Warhol: Fifteen Minutes Eternal, a documentary about the celebrated pop artist's life, and Escape Fire: The Fight To Rescue American Healthcare, which premiered at the Sundance Film Festival and aired on CNN in 2013. He was appointed Jury President of the Branded Content & Entertainment category for the 2014 Cannes Lions International Festival of Creativity and also served as a jury member two years prior. Doug’s vision for the future of media and importance of brand narratives has informed major industry conferences, leadership presentations, and white papers, such as Making Magic, Using Logic: The Ogilvy Branded Entertainment Assessment Model™. For two consecutive years, Doug was recognized by AdWeek as one of the top 50 most influential executives in the media and entertainment industry (#11 in 2013 and #14 in 2012). During his tenure at OgilvyEntertainment, his team earned over 50 awards for creativity and effectiveness from competitions like Cannes Lions, London International Awards, Effie Worldwide, CLIO Awards, and The One Show. Doug is an active member and advisor to some of the most innovative global technology and entertainment start-ups. He believes passionately in empowering young people and assisting them with the knowledge and tools they need to pursue their passions, and he proudly serves as a board member of the Ghetto Film School in the Bronx, New York.