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Monday, January 5th, 2015

11:30 – 12:30 PM

Track I - MCM3 - Mobile Content and Monetization Conference

Location: LVCC, North Hall, Room N264

Premium Advertising: Monetizing the Global Mobile Universe

The tablet and smartphone give advertisers a premium mobile partner with extensive reach to and interactivity with consumers. Tablets reach up into the TV platform and down into the smartphone. Advertisers are fully embracing the mobile and its promising future.

Scott Brown, SVP Technology & Strategic Relations, Engineering & Technology, The Nielsen Company

Fred Bucher, GVP, Marketing, Time Warner Cable Media

Mark Balabanian, VP, Business & Corporate Development, Turn, Inc.

Jake Dorn, Sr. Vice-President, Ipsos

Dave Simon, VP of Business Development, Vidible, Moderator

Fred Bucher, GVP, Marketing, Time Warner Cable Media:  Fred is an accomplished leader and marketing executive with experience in building brands, creating successful integrated marketing programs, driving sales and leading best-in-class teams.  His combination of strategic and tactical expertise, collaborative style, focus on client service and a solutions oriented approach to marketing and business challenges help build business opportunities and grow revenue.  Fred is Group Vice President, Marketing for TWC Media and leads the enterprise brand marketing, product marketing and production/creative services teams.  He and his team are responsible for developing and implementing comprehensive integrated marketing, branding and product strategies for TWC Media’s core, digital and emerging ventures including video and data services.  Fred joined TWC Media in August, 2012 from Transaction Sports, a consumer-driven sports marketing joint venture, where he was the lead executive for North America.

Fred also created and led his own consulting firm.  Prior to that, Fred was the VP of Marketing Solutions at ESPN.  At ESPN, he led the team charged with creating and executing multimedia and single platform sponsor solutions. Fred was responsible for all sponsor-driven marketing programs across ESPN's on-air networks, ESPN.com, ESPN The Magazine and ESPN mobile properties.  The total revenue associated with custom programs exceeded $100+ million annually.  His team was recognized as the #1 media marketing organization in the country in 2009 by the Annual Beta Advertising.  Fred also launched ESPN CreativeWorks which was recognized nationally as one of the most sophisticated, multimedia custom creative production teams in the industry, generating over $20MM in new revenue in the first year.  Fred and his wife, Deanna, reside in Connecticut with their four children.  In his spare time, Fred is a volunteer for Operation Hope as well as a youth basketball coach for the Wakeman Boys & Girls Club

 

Scott L Brown, SVP Global Engineering & Strategic Relations, The Nielsen Company: Scott L. Brown serves as Senior Vice President, Global Communications, Client Insights & Strategic Relations for Nielsen. In this role, Scott is a frequent speaker and sought after visionary for impending changes to the media landscape, the impact of new technology, and for the path of new advertising models. Scott is responsible for client insights and communications, strategic business relationships, and works with media strategy and digital platform development for the company. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is the key company spokesperson for evolving television technologies, advanced metering systems, and new technology development. Scott provides the internal and external company vision and leadership for the new world of digital convergence, connected TV technology, and multi platform measurement, etc. Scott, is a veteran of Nielsen, with roots going back to Advanced Software Systems Design, progressing into Senior Operations Management, and then into his current position with Nielsen. Scott's expertise is grounded in technology, the implications for Nielsen measurement, coupled with a deep client following on what is relevant in the media world. Scott is frequently asked to forecast the future for major advertisers, and media companies. Scott holds a Bachelor of Science and a Masters Degree from Illinois State University.

 

Mark Balabanian is VP of Business & Corporate Development at Turn, the leading independent provider of media and data management solutions for digital advertisers. Mark oversees Turn’s global business development team, which is responsible for all new platform partnerships. At Turn, Mark has led several strategic growth initiatives to expand into new digital channels and devices, including the incubation of Turn’s video and mobile businesses. Prior to Turn, Mark was VP of Business Development at Peerset – a provider of social-interest data for digital advertising – which was subsequently acquired by Piksel. Mark was also a Principal at Sienna Ventures where he led investments in social, e-commerce and adtech start-ups. Earlier in his career, Mark was a media and technology investment banker in New York and San Francisco. He holds a BA in Economics from Harvard.

 

Tom Wolfe is currently Vice President of Business Development at YuMe, managing their publisher sales team since November 2012, increasing the publisher base in support of 30% YOY revenue growth, and managing through YuMe’s IPO. He spent several years at Rovi building out its advertising sales business, expanding into the burgeoning connected TV space domestically and internationally. He has consulted for advertising agencies like MPG and the Michael Alan Group, and served as Vice President, Product Marketing & Promotion for Comcast Spotlight, where he helped deploy new interactive, digital, and video on demand capabilities and negotiated complex business agreements & partnerships around advanced advertising initiatives.

 

 

Dave Simon, VP of Business Development, Vidible: Dave has over 10 years of digital media and ad tech experience. Prior to Vidible, he held roles in sales and business development at Turn, which grew from 20 employees to 400 during his time there. In his role as a sales executive, Dave was instrumental in the creation of deep partnerships with agency holding companies for the formation of the industry's first agency trading desks. Dave also drove the creation and management of the Turn Partner ecosystem, which grew to 250 partners globally. Dave has held sales roles at Right Media and Yahoo and is an advisor to several ad tech companies.