The Digital Hollywood Experience

Watch Videos From Digital Hollywood

Monday, January 5th, 2015

10:15 – 11:15 AM

Track II - DH2 - Digital Hollywood

Location: LVCC, North Hall, Room N262

Multi-Screen: Strategies for ConnectedTV Technology and Content

The age of "all video, all the time" is here and the conversion to an all-video culture is entering the nation's business and intellectual conversation. Hear from the technology and communication experts whose experiences define how the multiscreen universe works.

Ty Roberts, Co-Founder & Chief Strategy Officer, Gracenote

Eric Fitzgerald Reed, Vice President - Entertainment & Tech Policy, Verizon

Campbell Foster, Director of Product Marketing for Video Solutions, Adobe

Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry

Jason Henderson, Senior Interactive TV Product Manager, Dish Network

Jody Stark, Global Vice President, Commercial, Piksel

Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator

Campbell Foster, Director of Product Marketing for Video Solutions, Adobe:  Campbell Foster is director of product marketing for Video Solutions at Adobe, leading global efforts to drive adoption of video engagement, data, optimization, and monetization technologies with Adobe Primetime. He is a published author and researcher, and frequently speaks at industry events on TV Everywhere, video monetization, and IPTV trends and topics.  Prior to Adobe, Campbell led global product marketing for Google DoubleClick, managing ad serving, video, RTB, programmatic, and rich media products. He also served as a founding member of the DoubleClick Ad Exchange management team.  Campbell earned an MBA from NYU Stern School of Business and received a BA in English from Cornell University.

Ty Roberts, Co-Founder & Chief Strategy Officer, Gracenote:  Ty Roberts is tasked with developing long-term strategy and identifying new areas of growth for Gracenote. Ty co-founded Gracenote when his company ION merged with CDDB in the late 1990s. Prior to Gracenote, Ty produced the industry’s first interactive music experiences on CD for artists like Brian Eno and David Bowie. Connected to practically everyone in the business, from labels and artists to technologists, Ty is a frequent speaker at music and TV industry conferences and events.

Eric Fitzgerald Reed, Vice President – Entertainment and Tech Policy for Verizon Communications in San Francisco, CA, is responsible for analyzing entertainment industry trends, managing telecommunications developments and emerging high-tech matters as they relate to public policy. Mr. Reed leads Verizon’s outreach to an array of Silicon Valley and Hollywood-based stakeholders in content and entertainment, digital media, information technology, and major sports leagues with vested interests in telecommunications policy, regulatory and legislative matters. In this role, he advances the company’s positions and analyzes emerging technologies, consumer and industry trends and related telecommunications policy issues.  In addition to his entertainment, high-tech and digital media responsibilities, Eric manages relations with telecommunications equipment manufacturers and suppliers, business and tech associations, consumer device and electronics companies, strategic partners, government agencies and industry groups important to the policy process.  He began his career at Verizon in November 2000 and has worked in various government affairs and legal functions since joining the company. Eric was promoted to his current position in the State Public Affairs, Policy and Communications organization in June 2012.  In the community, Mr. Reed joined the Tumml Mentorship Board in July 2013 and the Silicon Valley Leadership Group Foundation Board of Directors in March 2013. Eric previously served as Chairman on the Board of Directors of JUST TRYAN IT, a non-profit organization supporting families fighting childhood cancer, from October 2011 – March 2013. He joined the JUST TRYAN IT Board of Directors in June 2010.  Eric is a member of the Consumer Electronics Association Board of Industry Leaders and is also a member of the Digital Hollywood Board of Advisors to the OTT-ConnectedTV – Hollywood Alliance.  Mr. Reed received his Masters in Business Administration from University of Maryland University College in May 2005. He also received a Masters of Science in Telecommunications Management from University of Maryland University College in 2001 and his Bachelor of Science in Business Administration from American University in 1996. Mr. Reed has also completed executive management coursework at the Stanford University Graduate School of Business and the University of Virginia - Darden Graduate School of Business.

Jason Henderson is the Senior Interactive TV Product Manager for Dish Network, focusing on consumer applications to transform interactive television. Previously he ran the iTV Apps platform for Verizon FiOS TV, with responsibility for new Gaming, Music, and TV Everywhere projects. Alex Van Helsing, his popular young adult series from HarperCollins, was named by the Texas Library Association to the 2011 Lone Star Reading List, a list of the top 20 new books for young readers. He also writes for games and comics, including the 2013 BEN 10 comic miniseries from IDW and the 2013 game Teenage Mutant Ninja Turtles: Out of the Shadows from Activision. Henderson earned his BA from University of Dallas in 1993 and his JD from Catholic University of America, Columbus School of Law in Washington, D.C., in 1996. Henderson lives in Colorado with his wife and two daughters.

Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry: Michael Alexander has more than 30 years of systems development experience in all aspects of the information technology business. Currently, Alexander is global solutions architect for SPST (service provider strategic transformation) in IBM's global telecom solutions. He consults with clients globally as an NGN telco subject matter expert (SME) and as a technical leader in VoIP solutions. In addition, Alexander is responsible for the development of telco technical NGN and specifically for VoIP solutions developed by IBM for U.S. clients AT&T, BellSouth, Qwest, SBC & Verizon. He was previously  the IT architect profession executive and enterprise architecture practice lead for business innovation services, Australia/New Zealand. Before joining IBM, Alexander was technical partner & chief architect in the solutions integration practice at AT&T Solutions. He was responsible for the development of solution architectures that ensured successful engagements with all clients. Previously, Alexander worked at Unisys for 22 years and was the chief architect for Unisys' global systems integration practice. He has previously spoken on digital media topics at TM Forum Americas and TM Forum Nice

Jody Stark, Global Vice President, Commercial, Piksel; Jody Stark is a seasoned strategic leader and recognized expert in the creation, sale and implementation of digital products and services covering the last decade. He was a leading force in Verizon’s Digital Media strategy. Prior to this Mr Stark was focused on creating powerful and exciting consumer media products. As CEO of ViziWork’s, he crafted the sale of the company to Liberty Digital Corporation in the early days of interactive video. As Co-Founder and Vp Business Development, Jody was the driving force behind Transpera’s tremendous growth in market share eventually leading to the companies acquisition by Tremor Media. Over the last several years Jody’s keen insight, dedication, and creative strategies have helped put many startups on the map and led the path for media conglomerates in the mobile, connected device and IPTV global stage. Known to create personal and professional growth in those around him, his strong work ethic and commitment to people turned his former consulting company IniTech into a sought after firm in today’s challenging economic environment. Over the years IniTech’s team created game changing plans and experiences for companies like Disney, Viacom, News Corp, NBC, DirecTV, Comcast, Cox, AT&T, Verizon, Sprint, Alltel, BT, Turner/AOL and Google, just to name a few.

Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics