Monday, October 20th

11:30 AM - 12:30 PM

Track I: Ballroom Terrace - Live Webcast from this Room

Broadcasting without Borders: Players in the New Guard of Broadcasting, Branding and Content Networks

Ted Mico, COO/Worldwide, Mirriad

Peter Isacksen, executive producer, Content & Co

Khudor Annous, VP of Integrated Marketing & Promotions, Fullscreen

Oren Katzeff, Head of Programming, Tastemade

Dan Weinstein, Managing Partner, Collective Digital Studio

Tom Morgan, Founder and CEO, Net2TV Corp.

Ann Greenberg, Founder & Chief Tinkerer, Sceneplay, Moderator

strategy and operations for one of the world’s biggest rosters of musical recording artists, including Lady Gaga, U2, Eminem, Lana Del Rey and No Doubt. Mico oversaw brand alliances, digital, sales, marketing, and business development.  Mico has also held senior positions at LAUNCH/Yahoo, EMI and IPC Media. Educated in the UK, he began his career in the US as head of a successful multimedia branded entertainment company Shattered, whose diverse client roster included Peter Gabriel, David Bowie, the Society of American Historians, Lollapalooza,, and The Rolling Stones, whom he  worked with for almost two decades. He says about his new role; “I’m excited to join MirriAd because the company is at the cutting edge where content meets revenue; their technological solution is at the heart of future developments in brand integration around the globe.”  Mirriad’s patented computer vision technology creates a new kind of brand integration that is an affordable, scalable ad unit running in multiple pieces of content. The resulting ads are seamless, authentic, and work across TV, tablet and mobile screens, building brand awareness and brand sentiment without interrupting the viewing experience. Mirriad’s advertising platform uses some of the fastest computing technology in the world to integrate brands in the form of products, signage or video within professionally-produced video content and targeted to specific audiences across the globe with unprecedented precision and ease. This technology, together with Mirriad’s expertise in video context matching allows brand assets to be seamlessly embedded into content, compressing what used to take weeks or months into seconds. In 2013, an important aspect of Mirriad’s imaging technology won an Academy Award.  Mirriad has deals with major US studios and has worked with top broadcasters in over 20 countries. Mirriad has offices in London, Los Angeles, Mumbai and new offices opening in Singapore and Sao Paulo.  More information is available at


Peter Isacksen, executive producer, Content & Co: Peter has been an innovator in the area of branded content for over 15 years starting with the acclaimed series on CNN “Business Unusual,” which was supported by Peter’s client Arthur Andersen and had a five-year run. Then, in partnership with JWTwo, Stuart McLean and Paul Reiser, created and produced 150 episodes of the hit award-winning microseries lovebites on TBS over a 2 year run. Currently, Peter has reunited with friend and collaborator Stuart McLean as Executive Producer for

Content & Company, and has produced most of the content to come out of this venture including all three seasons of Clean Break, three years of the Brian Baumgartner NBC Sports specials Training for Tahoe and both seasons of the hit Hulu series “The 4 to 9ers.” Twenty years ago, Peter created a show called Opportunity Knocks and in the fall of 2009 it came to ABC Television on Tuesday nights at 8PM as the first reality series ever to make the fall schedule. Produced by Katalyst Films (Ashton Kucher and Jason Goldberg), Opportunity Knocks allowed contestants to win huge sums of money without leaving their home. Peter previously spent ten years working as an Executive Producer in all facets of advertising. He has shot over 100 television commercials for various directors and produced over 2,500 radio commercials for the legendary creative mind Bert Berdis. His clients, which included Nike, Pepsi, FedEx, Gillette, American Express, Wendy’s, McDonald’s, Denny’s, ABC and Sony — earned Bert Berdis and Company and Peter over 200 major advertising awards. Peter was also the founder of Radio...with Pictures, a Los Angeles television and branding production company. Among numerous series and primetime specials, the company produced two Emmy-nominated archaeological specials, Opening the Lost Tombs: Live from Egypt and Opening the Tombs of the Golden Mummies: Live, which aired live on Fox. He also produced 65 episodes of the game show Taboo, for Spike TV, World Beer Games for FX, and, more recently, The Manual, a half-hour, magazine-format series for Fine Living Network.  During this time, he also served as executive producer of the feature film Keys to Tulsa, starring James Spader and Cameron Diaz. Peter was also a former actor who appeared on over 250 television shows as C.P.O. Sharkey starring Don Rickles, The Love Boat, Three’s Company, Fantasy Island, Hogan Family and Magnum, P.I., and in such feature films as Grand Theft Auto and Under the Rainbow.


Khudor Annous is VP of Integrated Marketing & Promotions at Fullscreen, a global youth media company that develops online creators and programs entertainment experiences. Khudor is responsible for developing strategic and creative brand partnerships for Fullscreen’s roster of leading influencers. Previously, Khudor worked as director of integrated marketing at Break Media where he was responsible for growing popular properties like, and through creative brand programs. Previously, Khudor helped transform into a competitive sports destination by developing consumer marketing campaigns focused on audience growth. Born and raised in Baltimore, MD, Khudor holds a B.S. in Information Management from Syracuse University.


Oren Katzeff, Vice President and General Manager, Demand Media Entertainment: where he runs the day-to-day operations of and His responsibilities include overseeing the creation of high quality, intelligent text and video content, and identifying, evaluating and structuring content monetization and distribution opportunities. Prior to joining Demand Media, Oren was Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. Within this role, Oren negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABCNews, FOX, USAToday, The Weather Channel, CNN, Gawker, Huffington Post, and many others. Prior to joining Yahoo, Oren practiced law at a small firm in San Mateo, California, gaining experience in both the litigation and business transactions side of the profession. Although he no longer practices law, it still makes him smile when his grandmother proudly tells her friends that her "grandson is a lawyer". Oren holds an undergraduate business degree from the Haas School of Business at UC Berkeley, and a JD from Hastings College of the Law in San Francisco. He has written over ten short screenplays, seven of which were filmed and submitted in film competitions (a few of them were award winning), and sometimes feels the itch to give stand-up comedy one last try.


Dan Weinstein, Managing Partner, Collective Digital Studio:  Dan Weinstein is President and Founding Partner of Collective Digital Studio (CDS), a next generation media company focused on empowering creators, growing brands and building audiences. CDS oversees one of the leading YouTube multichannel networks with over 600 channels delivering nearly a billion views a month. At CDS, he applies his instinctive skills and talent into the many different components of the TV, film, digital media and online marketing business and is helping to pioneer cross-platform business models.  Responsible for leading CDS’ talent initiatives, Weinstein is focused on building the brands of YouTube’s most prolific creators and distributing their premium online content across platforms. He has represented and helped foster the careers of top online content creators, many of whom were pioneers in the space. His current clients include Freddie Wong, Rhett & Link, Epic Meal Time, Corridor Digital and Dane Boedigheimer, who collectively account for hundreds of millions of views per month.  Weinstein is currently an Executive Producer of The Annoying Orange TV series, which was picked up by Cartoon Network™ in 2013 and has been a mainstay on the channel; Epic Meal Time’s The Epic Meal Show, which will debut with 16 episodes on A&E’s FYI network in July 2014; and Video Game High School, the #1 scripted series on YouTube.  Prior to joining The Collective, Dan worked in talent at United Talent Agency. He graduated from Boston University.


Ann Greenberg, founder/CEO, Sceneplay: At her new company, Sceneplay, serial entrepreneur and inventor, Ann Greenberg, is building a cloud-based platform to crowdsource the creation of scripted video. Previously, Greenberg co-founded Gracenote, a leading metadata and Automatic Content Recognition service (acquired by Sony in 2008.) Gracenote answers half a billion queries daily and is embedded in over one billion consumer electronic, software and automotive devices. Greenberg also co-founded ION, which pioneered the enhanced CD format and early interactive cinema systems. Before starting her own companies, she headed marketing for Academy Award winning, Pressman Films.


Ted Mico is Chief Operating Officer of MIrriad, the global leader in in-video advertising for the skip generation; a role he assumed in early 2013.  Ted oversees global operations for this next generation video advertising platform, and is also driving the company’s growth in the U.S. and its move into new content areas in music and film production.  Mico is a seasoned operations executive with over 20 years of media, advertising, and digital experience. Prior to Mirriad, he was CEO of media solutions company MixedMediaWorks. Before that, Jimmy Iovine appointed Mico to the role of Executive Vice President for Interscope/Geffen/A&M label group, where he was responsible for