Monday, October 20th

3:45 PM - 5:00 PM

Track III - Poolside Tent II

Cross Platform Content: Branding, Programming and Packaging Producing Quality Content

Ernie Capobianco, CEO, Sq1

Jim Cannella, Director, Marketing & Strategic Alliances, The Recording Academy (The GRAMMYs)

Mike Davis, Chief Operating Officer, Brand Arc

Anna Nesser, Director of Content for the Studio, Omelet

Jonathan Lowe, Vice President, Marketing, AEG Sports

Jonah Minton, SVP Sales, Fullscreen

Jennifer Kavanagh, EVP and GM, US, Beamly, Moderator

Recording Academy responsible for shaping the GRAMMY brand image and expanding audience reach for the awards telecast while strengthening the Academy's presence throughout the year with live event, digital, and partner marketing programs. Celebrating Music is the essence of who we are.


Mike Davis, Chief Operating Officer, Kids at Play: Mike has over thirty years of experience in numerous production and post-production roles. Before joining Brand Arc in April 2005, Mike produced a variety of TV projects such as “I Design” for The Fine Living Network, “Find and Design” for A&E and “Body of Evidence” for Discovery/Fit TV. Mike manages and produces multi-platform integrations across all Brand Arc clients. Prior to joining Brand Arc, he was the Executive Producer and founder of 34 Degrees North, an editorial and production service facility. Mike's production work includes television, commercials, music videos, web broadcasts, radio, and corporate videos. His has done work for blue chip clients and their ad agencies such as Ford-J. Walter Thompson, Hasbro-Grey Worldwide, Lexus-Team One, Discovery Channel, ESPN, Foote Cone Belding-S.F-Janus, Southern Co.-Lewis Communications, and Transamerica and The Walt Disney Company-Weller & O'Sullivan. Mike is the Chief Operating Officer and the first employee hired at Brand Arc. When he's not managing the Toyota account, you might find him in his man cave with his sidekick and adopted rescue dog, Lily.


Anna Nesser, Director of Content for the Studio, Omelet:  As Director of Content for the Studio at Omelet, Anna wears many hats ranging from business development to content strategy, all rooted in her years of experience in client services. Anna can also be seen wearing many hats outside of the office; a baseball hat while hiking, a large floppy hat at the beach and a classic panama hat is a standard for her backyard brunches.  Prior to joining Omelet, Anna worked as an architect at Clive Wilkinson and Altoon + Porter. She may have traded in her scale and t-square, but she brought her creative problem solving and knack for headwear to her role as account manager at Omlelet. Over the last few years she’s loved local with Whole Foods, worked wonders with Microsoft Office, lived music with Sony X Headphones and created buzz with HBO.  Anna has a BA and a Masters in Architecture from UPenn. She’s a founding member and Vice President of the Michael Brownstein Change a Life Foundation.


Jonathan Lowe, Vice President, Marketing, Los Angeles Kings: Jonathan Lowe is a strategic marketing and promotions professional with over a decade of experience in creating dynamic and innovative campaigns for sports teams, live events, music artists and consumer products. Approaching his 9th year with sports and live event leader, AEG (Anschutz Entertainment Group), Jonathan has created and executed marketing campaigns for its most prized assets in Los Angeles: STAPLES Center, The Los Angeles Kings and The Home Depot Center, (a $150M venue launched in 2003 that is home to the LA Galaxy). Four years ago, Jonathan shifted his role within AEG to focus solely on the Kings and currently serves as the Vice President of Marketing for the hockey club, overseeing the team’s advertising and promotions, website, digital media/social media strategy, game presentation and events. Jonathan’s marketing campaigns and promotions have received regional and national recognition in media outlets including the LA Times, Daily News,,, Fast Company, Time Magazine, Life, The Los Angeles Business Journal, Entertainment Tonight, E!News, ABC (Los Angeles), ESPN TV, and He has helped position the Kings as a leader in digital and social media marketing within the NHL, spearheading a number of league and sports industry firsts. In addition, Jonathan has created marketing campaigns for The Los Angeles Lakers, World Championship Boxing Events, Celine Dion’s Las Vegas Show A NEW DAY, The King Tut Exhibit at LACMA as well as national concert tours with Prince and Rod Stewart, just to name a few.


Jonah Minton is the Senior Vice President of Sales & Brand Strategy at Fullscreen, a global youth media company representing the most influential content creators in social media.  Previously, Jonah was Vice President of Sales at Ustream, the leading live streaming interactive video platform, where he oversaw the national sales team.  Prior to Ustream, Jonah worked at MySpace Video, where he developed original programming and branded entertainment for Fortune 500 clients. Jonah received his B.A. in English literature at the University of California, Berkeley and his Masters in Music from the University of Southern California. In his spare time, Jonah enjoys hanging out with his beautiful wife Jocelyn, taking walks with his dog Sadie, playing saxophone, composing music and listening to Blue Note albums from the 1960s.


Jennifer Kavanagh, EVP and GM, US, Beamly:  Kavanagh is EVP and GM, US of Beamly (formerly zeebox) and led Comcast, NBCU & Viacom owned TV app to be the fastest growing in its category in less than 12 months.  In her former role as SVP, Marketing & Partnerships she led the US through a full rebrand from Second Screen App to a 24/7 content and social network for TV resulting in 350% growth in in the first three months.   Kavanagh’s emphasis and expertise within the mobile product and marketing space has propelled adoption for Beamly in the US with new, custom content & partnership strategies fueling continued growth and retention.  Kavanagh has launched several ‘influencer’ focused relationships; successfully attracting passionate TV fans into Beamly to interact with their favorite shows and stars. Influencers have included YouTube stars like Tyler Oakley, Big Brother Alum and talent across Viacom and NBCU properties.  Prior to joining Beamly, Kavanagh was SVP, Digital at NBCU’s Oxygen network. During her tenure, she successfully raised Oxygen Media’s Digital profile to be recognized as a leader in innovation within the TV and digital landscape.  Through the execution of focused multi-platform strategies, the business saw growth in digital revenues exceeding 20% in 12 months.  Kavanagh has been featured on Multichannel News “40 Under 40” recognizing high performing executives in the cable industry. She was also selected for CableFAX Magazine’s Digital Hot List from 2011-2014 and was honored in their 2010 Most Powerful Women in Cable issue as one of the Top Women in Cable as well as Cable Technology. She is also a frequent speaker on several industry panels across CES, Digital Hollywood, iStrategy, SXSW, Media Summit NY and CMO Spotlight Forum, to name a few.


Ernie Capobianco, CEO, Sq1; When you consider Ernie’s history, you can see the seeds for what was to come. A graduate of Boston University with an undergrad degree in Accounting and Business Administration and a master’s in computer information Systems from Boston’s Bentley University, he wanted to take the uncertainty out of marketing spend. His first taste of advertising was an auspicious one, as CFO of a multi-national billion dollar traditional ad agency, he saw clients spending millions of marketing dollars with little to no direct connection to sales. Ernie was motivated to build a new type of agency that uses conversion optimization to drive predictive modeling. His goal was, and still is, to take the guesswork out of advertising spend. Sq1 has grown from 14 people to over 125, in three cities, within the span of three years.


Jim Cannella, Director, Marketing & Strategic Alliances, The Recording Academy (The GRAMMYs); Jim Cannella is a senior member of the marketing team at The