Monday, October 20th

3:45 PM - 5:00 PM

Track II - Poolside Tent I

Social Advertising - Driving Brand Awareness, Boosting Campaign ROI and Direct Response Initiatives

Ashley Heron, Executive Vice President, HYFN

Marc Landsberg, CEO, Social Deviant

Stephanie Shkolnik, Director of Social Media, Digitaria

Marc Karzen, CEO, RelishMIX

Charlie Fiordalis, Managing Director of Digital, Media Storm

‎Rebecca Beacham, Account Director, Beeby Clark+Meyler

D’nae Kingsley, SVP of Integrated Strategy, Trailer Park

Tania Yuki, Founder and CEO, Shareablee, Moderator

 (Apple Quicktime Networks, Akamai, YouTube) and now, the Social TV Revolution (Social Networks for TV shows on Vh1, ABC, Discovery, MSNBC, TLC, OWN, Animal Planet and more). - Karzen worked in NYC at NBC for SATURDAY NIGHT LIVE and LATE NIGHT WITH DAVID LETTERMAN for 10 years where he shot and designed award winning on-air graphics and bumpers. - On Madison Avenue, Karzen was art director at Grey Entertainment & Media (ABC ENTERTAINMENT, RADIO CITY MUSIC HALL). - In Los Angeles, Karzen owned and ran Qstudios, the first ever full-service creative, design, animation, production, music, one-stop shop in Hollywood producing commercials, promos and TV main titles for ABC, CBS, FOX, PARAMOUNT, COLUMBIA TV, WARNER BROS TV, DISNEY, UPN, MTV, E!, LA CELLULAR and AMC. - Karzen co-founded SADDLETUDE, the online network for equestrian sport, the first international sports channel on APPLE'S Quicktime Network. SADDLETUDE became the world leader in the niche. - Karzen created and produced STRINGERS:LA, the the high-octaine docu-drama series about freelance news chasers with ABC MEDIA and 44 BLUE PRODUCTIONS on truTV. - Karzen's work was nominated for an Emmy; LETTERMAN/NBC Graphic Design and Title Sequences, Contributed to 5 Emmy Awards & 31 Nominations for LETTERMAN/NBC plus Broadcast Designers Association Gold, Cannes International Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY International Film & Television Awards and the Promax Awards.


‎Rebecca Beacham, Account Director, Beeby Clark+Meyler:  Rebecca works as an Account Director at Beeby Clark+Meyler, a digital marketing agency focused on innovation in media. She manages the Energizer Personal Care relationship, leading digital strategy, content marketing and account growth for brands like Schick Hydro and Playtex Baby. Before BCM, Rebecca focused on new business at digital agency Big Spaceship, bringing in clients like Crayola, Chobani and HP. When she's not helping brands nagivate the internet, she's busy obsessing over her dog, traveling the world and diving with sharks.


Charles Fiordalis, Managing Director, Digital, Media Storm:  Charlie leads Media Storm’s digital practices and works across all accounts, including FOX, MTV, Starz, Phillips 66 and Food Network.  Prior to joining Media Storm, Mr. Fiordalis spent more than 15 years leading teams in digital media, marketing and creative across a wide range of categories including entertainment, hospitality, CPG, automotive and financial services. Most recently, Charlie spent more than three years at marketing agency Organic’s New York office as executive director of client services where he led key accounts including Pepsi, P&G, Hasbro and Hilton Hotels & Resorts. Prior to Organic, Charlie held positions at NBC Universal, Digitas, Y&R and Havas. Charlie earned his undergraduate degree from Dartmouth College and holds an MBA from the Johnson School at Cornell University.


D’nae Kingsley, SVP, Head of Integrated Strategy, Trailer Park Inc.  D'nae Kingsley oversees strategy agency-wide, centralizing brand planning, consumer research, social media, analytics and Fanthropology™ – Trailer Park Inc.’s proprietary research methodology that identifies and studies fans of a brand to project their future behavior.  Her clients range from entertainment companies including 20th Century Fox, Disney, the Academy of Motion Pictures Arts and Sciences, Showtime, A+E Networks, DreamWorks and Second City as well as consumer brands such as YouTube, Toshiba, Chrysler and Second City.  In her career, D’nae has held key positions at top marketing and strategic communications agencies including TBWA\Chiat\Day, GolinHarris, Leo Burnett and Manning Selvage & Lee. She has developed an expertise in emerging media, culture forecasting, audience insight, brand behavior and innovative research methodologies.  Prior to joining Trailer Park Inc., she served as a brand, digital and social strategic consultant on creative innovation projects for Google, Hotwire, OpenSky and TrueCar. As a Director of Digital Strategy at GolinHarris, she developed and implemented global digital/social media strategies, high-impact creative campaigns and measurement plans on behalf of Nintendo. And while at TBWA\Chiat\Day as a Global Senior Digital/Social Strategist, she led digital, mobile and social strategy for several global brands including Nissan, Infiniti, Pepsi, Gatorade and Visa. She also designed and implemented large-scale qualitative and quantitative brand measurement studies. D’nae began her career in integrated marketing at Leo Burnett and Manning Selvage & Lee, working across public relations, partnerships and advertising initiatives for General Motors, Procter & Gamble and MTV's "Pimp My Ride" series. D’nae is a graduate of Michigan State University, where she earned a Bachelor of Communication Arts Degree.


Tania Yuki, Founder and CEO, Shareablee: Tania Yuki is founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with a Great Mind Award from the Advertising Research Foundation and featured in Fast Company and Forbes as one of 12 women driving digital in New York. She is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service.

Ashley Heron, Executive Vice President, HYFN:  For over a decade, Ashley Heron has been a leader in social media, online and partnership marketing in Nashville's music industry, most recently Director, Strategic Marketing for the Big Machine Label Group. The music group is home to superstar recording artists such as Taylor Swift, Rascal Flatts, Reba, Martina McBride and developing artists such as The Band Perry. While at Big Machine, he secured partnerships with Best Buy, Cabela’s, Ericsson, JetBlue, Sony, and others in addition to implementing creative and new media initiatives for the roster. Ashley has held various positions in marketing since 2002, including 7 years at Disney’s Lyric Street Records where he oversaw all new media, mobile marketing and sales initiatives in addition to the creative elements of the roster. Currently serving as EVP, he is responsible for digital strategy and client services.


Marc Karzen, CEO, RelishMIX: Relish founder/CEO Marc Karzen has been an entertainment-technology-innovator for nearly 20 years. From the Digital production revolution in 1993 (Apple, Radius, Adobe)  to the Dotcom Web Video Revolution in 2000