Monday, April 27th, 2015

1:00 PM - 2:15 PM

Track II: Poolside Tent I

Native & Contextual Strategies: From Youtube & Facebook Programming and OTT Delivery to Mobile

Andrew Solmssen, Managing Director, POSSIBLE, Los Angeles

Aron Levitz, SVP, Wattpad

John Kottcamp, Chief Marketing Technologist, Tahzoo

Perry Tell, Co-Founder and COO, Inmoji

Sam Levine, Director, Brand Partnerships, Fuel Industries

Wikia, speaker to be announced

Greg Portell, Partner, A.T. Kearney, Moderator

like Lufthansa, T-Mobile and Gateway. He put those ideas into practice helping clients as an agency executive at MRM Worldwide and Ascentium. And he took the entrepreneurial plunge, co-founding Blab, a pioneer in predicative social intelligence.  As Chief Marketing Technologist, John is contunially exploring new ways for brands and consumers to participate in the fair exchange of value, which he describes as the art and science of balancing the needs and desires of the always-connected customer with the business requirements that define success for the 21st century brand.  In addition to working with clients and partners, John is an active blogger, speaker, author and contributor to major industry publications in the areas of customer experience, personalization, omni-channel marketing, social intelligence, data and analytics.


Aron Levitz, SVP, Wattpad: As Head of Business Development, Aron Levitz creates content partnerships between Wattpad and leading brands, agencies, studios, and labels. Before Wattpad, Aron was senior director of strategic alliances at Xtreme Labs, where he developed business and mobile strategies for the world's top media brands including NFL, MTV, and Deutsche Telekom. Prior to Xtreme, as director of entertainment and global content acquisition at BlackBerry he launched innovative digital media services for industry giants. Aron received his Bachelor and Master degrees from the University of Waterloo.


Perry Tell, Co-Founder and COO, Inmoji: Perry’s 25-year career combines expertise in technology and consumer campaigns involving social and digital media strategy, advertising and marketing, music and entertainment, content licensing and distribution, mobile applications and emerging technologies, user experience and consumer product design.  Prior to Inmoji, Perry served as senior vice president of Social@Ogilvy and vice president of strategy at Saatchi & Saatchi S. He also led digital assignments for BBDO and Organic as well as founded several venture-funded startups in the Bay Area. Perry’s client work portfolio includes:  Microsoft, Intel, Oracle, Walt Disney, Paramount Pictures, Boeing, MTV Networks, Lexus, Dodge, Honda, Ford, AT&T, Vodafone, Gillette, Aflac, Gap and Willams-Sonoma. Perry, also a former Sire/Warner Brothers recording artist with the band Figures on a Beach, has produced and written songs for countless artists in the US, UK, and Tokyo. In 2013, he helped produce the Japanese band, One OK Rock's smash-hit album, which debuted at #2 on the Oricon Japanese national charts. Perry is an advisory board member for multiple non-profits, including Kristi Yamaguchi's Always Dream Foundation. As a music professional, he is a voting member of NARAS/Grammy’s and registered publisher and member of ASCAP and BMI Music Publishing.


Greg Portell is a partner with global management consulting firm, A.T. Kearney. He is also a leader in the firm’s global media and entertainment sector with a focus on content convergence, consumer marketing and segmentation as well as business unit strategy.  With more than 20 years of management consulting experience, Greg’s clients include some of the world’s largest and most influential media and consumer marketing companies. His counsel is sought by clients on such emerging issues as digital rights management, consumer targeting, and market acquisition strategy. Greg is a founder and former director of A.T. Kearney’s Print Procurement Solution which creates private, preferred marketplaces for both buyers and sellers to improve marketplace economics. Greg received a M.B.A. from Washington University in St. Louis and a B.A. from DePauw University.

Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As managing director of POSSIBLE’s Los Angeles office, Andrew leads the office's client teams and determines best practices for engagement management. He is a frequent speaker at industry events such as Digital Hollywood and CES, and is regularly quoted by business and trade media on the topics of digital advertising and technology innovation.


John P. Kottcamp, Chief Marketing Technologist:  Making businesses truly customer centric has been the guiding principle for John throughout his career as a serial marketing executive and strategic marketing consultant. John learned about customer experience and global markets from working for global brands