Monday, April 27th, 2015

3:45 PM - 5:00 PM

Track II - Poolside Tent I

Social Advertising - Driving Brand Awareness, Boosting Campaign ROI and Direct Response Initiatives

Jeff Holman, Associate Creative Director, Omelet

Dustin Bomar, Head of Mobile/Digital, Hilton Worldwide

Justin Rezvani, CEO of theAmplify

Charlie Neer, SVP Revenue, North America, Adaptly

Alex Stone, Co-founder, Imagewiki

Marc Karzen, CEO, RelishMIX, Moderator

powers and enables these mobile experiences.  On the pulse of all things mobile consumption, Rezvani recognized an untapped opportunity as it relates to advertising and marketing, leading him to develop a proprietary and patent-pending algorithm, SharedRank™, which measures and discovers audiences. With SharedRank at its core, Rezvani founded theAmplify, an Data Driven influencer marketing firm, which creates large-scale native advertising campaigns for brands.


Dustin Bomar is Hilton Worldwide’s Vice President of Digital Customer Acquisition and Brand Marketing. He is the company’s global leader for digital customer acquisition activities including search engine marketing (SEM), search engine optimization (SEO), display advertising, and online media relationships for the Hilton Worldwide portfolio of brands.  Mr. Bomar joined Hilton Worldwide in October 2009 and brings extensive experience to his role at Hilton. Most recently, he served as the Director of Online Marketing responsible for Travelocity’s online media partnerships and performance.  Mr. Bomar holds a Bachelor of Science degree from the University of Tennessee and serves on the Customer Advisory Board of MarkMonitor, Inc., the Media Advisory Board of Travelocity, and the TravelCom Board of Advisors.


Charlie Neer, SVP Revenue, NA, Adaptly: Charlie has worked for large and small advertising companies helping them develop and execute successful advertising strategies in markets around the world. He is easily recognized by his unkempt mop and fluctuating facial hair experiments. He is the proud papa of two kids and the proud owner of three full passports. For reasons unknown he also knows all the worlds countries and capitals.


Alex Stone, Co-founder, Imagewiki: In 2009 Alex Stone co-founded Catalogik, a software as a service platform for music companies to manage all aspects of their digital assets, from ingestion to point of sale for synchronization licenses.  In 2013, Catalogik was acquired by Rumblefish, the world’s largest provider of micro-licenses and pioneer in licensing verification and Youtube content ID, and is currently being utilized to manage millions of music copyrights and digital assets globally.  Since leaving Rumblefish, Alex co-founded Imagewiki, an aggregate image ownership database which seeks to bring revenue and control to image copyright owners while bringing harmony to the image sharing ecosystem.  Imagewiki's reverse image recognition technology can automatically identify image content and allow online service providers (OSPs) to monetize user generated content within their platforms.  He has been mentioned in Billboard and Techcrunch and has been a strong advocate for intellectual property law and transparency of copyright.


Marc Karzen, CEO, RelishMIX: Relish founder/CEO Marc Karzen has been an entertainment-technology-innovator for nearly 20 years. From the Digital production revolution in 1993 (Apple, Radius, Adobe)  to the Dotcom Web Video Revolution in 2000 (Apple Quicktime Networks, Akamai, YouTube) and now, the Social TV Revolution (Social Networks for TV shows on Vh1, ABC, Discovery, MSNBC, TLC, OWN, Animal Planet and more). - Karzen worked in NYC at NBC for SATURDAY NIGHT LIVE and LATE NIGHT WITH DAVID LETTERMAN for 10 years where he shot and designed award winning on-air graphics and bumpers. - On Madison Avenue, Karzen was art director at Grey Entertainment & Media (ABC ENTERTAINMENT, RADIO CITY MUSIC HALL). - In Los Angeles, Karzen owned and ran Qstudios, the first ever full-service creative, design, animation, production, music, one-stop shop in Hollywood producing commercials, promos and TV main titles for ABC, CBS, FOX, PARAMOUNT, COLUMBIA TV, WARNER BROS TV, DISNEY, UPN, MTV, E!, LA CELLULAR and AMC. - Karzen co-founded SADDLETUDE, the online network for equestrian sport, the first international sports channel on APPLE'S Quicktime Network. SADDLETUDE became the world leader in the niche. - Karzen created and produced STRINGERS:LA, the the high-octaine docu-drama series about freelance news chasers with ABC MEDIA and 44 BLUE PRODUCTIONS on truTV. - Karzen's work was nominated for an Emmy; LETTERMAN/NBC Graphic Design and Title Sequences, Contributed to 5 Emmy Awards & 31 Nominations for LETTERMAN/NBC plus Broadcast Designers Association Gold, Cannes International Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY International Film & Television Awards and the Promax Awards.


Jeff Holman, Associate Creative Director, Omelet: Working closely with Creative, Jeff supports concept, design, and execution for Omelet To Go projects. Prior to his time as Omelet, Jeff spent the last 9 years as a creative working almost exclusively on experiential activations. He has provided strategy, design, and production support for an array of projects including full-scale tours for Dicks Sporting Goods, AT&T, Stanley PMI, Advance Auto Parts, and Turner Classic Movies. Other past clients include Powerade, The Home Depot, Taco Bell, Food Lion, the Truth campaign, and Sweet Leaf Tea.


Justin Rezvani, CEO of theAmplify:  A believer that innovation is derived from frustration, Justin has always been at the cutting edge of enhancing and creating impactful mobile experiences. Beginning his his professional career at the Walt Disney Company, Rezvani's passion evolved to focus on the technology that