Monday, April 27th, 2015

2:30 PM - 3:30 PM

Track III – Poolside Tent II

Monetizing Entertainment Programming - Cross Platform Content: Branding, Programming and Packaging Producing Quality Content

Jonathan Tavss, Head of Original Content Production, OwnZones

Michael Knott, Founder / Managing Partner, Gazer Media

Rovi, speaker to be announced

David Reitman, Managing Director, David Reitman Consulting

Robert (Leo) Rodgers ,MBA, Sr. VP & Label Liaison, Bungalo Records/UMGD

Jeff Skaggs, RVP, West Coast Sales, Fullscreen

Lara Hoefs, CEO, StoryDisruptive, Moderator

connected displays. His work has earned numerous awards including the London International Design Award, Webby Awards and Key Art Awards for his work on The Simpsons Movie and Avatar global digital campaigns.  Tavss is a frequent speaker at media, entertainment and advertising events including Ad:Tech, Digital Hollywood, iMedia, BUAC London, The Actor's Fund and DED Global Roadshow


Robert (Leo) Rodgers, Sr. VP & Label Liaison, Bungalo Records: - Mr. Rodgers has been in the music and entertainment business for 27 years, he executively produced his first album in 1985, and has either produced, or executively produced 7 more records/CD's from 1985-2004. In the mid 90's Mr. Rodgers was solely responsible for the licensing of one of his artist records to the U.K. that went to # 1 on the charts. He later licensed several other records that were subsequently place on the charts as well in Europe. He also attended film school in the mid eighties in order to produce his own music videos for his roster of artist. During his first year of film school he won an International Film award in the music video category from the Black Filmmakers Hall Of Fame Foundation in Oakland, Ca. In just one year later he was bestowed with “Local Video Producer of the Year” in 1989 by a local music video TV station in the SF Bay Area. He has worked in a film with Whoopie Goldberg in the mid-eighties and wrote, produced and directed his own short music montage short film that received raved reviews from a local PBS affiliate. He also directed a short film starring former 49ers Dwight Clark that aired during the S.F. 49ers vs. Denver Bronco's halftime game. In addition he directed a music video that featured several S.F. 49ers, Jerry Rice, Roger Craig, Mike Wilson and Ronnie Lott. Mr. Rodgers has worked with, toured with and worked in the studio with artist such as; Spaceship Earth (members of Parliament Funkadelics) MC Hammer, (formerly Hammer's road Mgr), Club Nouveau, Howard Hewlett, Bar-Kays, Rosie Gaines, Radio Personality Kevin Nash, 2Bigg MC and was credited as Tony Toni Tone's first Promotions Director, and assisted them in the early days with some co-management duties. Alone the way, Mr. Rodgers worked in the High Tech Telecommunications and Internet industry for over 17 years and founded an Internet Licensing Company entitled “, which specialized in the licensing of apparel brands and music licensing. In the early 90's Mr. Rodgers produced a syndicated music variety show entitled “Sounds by the Bay” which was a cross between “In Living Color” and “Star Search”, focused on highlighting un-discovered talent, alone with skits. The show was syndicated on the west coast by a PBS affiliate. In 1994 Mr. Rodgers became a little bored and collaborated with one of MC Hammer's costume designers, James Head and Mr. Thurston Bilal, a close friend and businessman/producer. They formed StreetSmartz LTD. A street wear/denim clothing line. They setup worldwide licensing for the “Sagwear denim line. They shipped nearly 2 million in sales during the 1995-1996 first production years, and had product placed in over 500 stores worldwide. Currently, Mr. Rodgers co-owns a new upcoming high-end sportswear clothing line (Debonair) with Designer Eric Fermon and MC Hammer. Currently Mr. Rodgers is the President, Co-Founder and Executive Producer of Catalog License, LLC/Bringem Back Records, which is a music catalog licensing and record company that is distributed by Universal Music Group. Catalog License, LLC, has released over 13 CD's through Universal Music Group. Alone the way Mr. Rodgers managed to work his way into the boxing arena working as a manager and boxing promoter with “Richard Steele Promotions”. His current post is SVP & Label Liaison of Bungalo/Universal Music Grp.


Michael Knott is Founder and Managing Partner of Gazer Media. Gazer Media is focused on digital development, ideation, and management of digital video properties for some of the largest media companies including Gazer’s own portfolio of brands. Gazer Media is dedicated to working closely with the most innovative content producers, technology platforms and advertisers to take advantage of emerging developments in TV and video. For example, Gazer has a YouTube channel called MaxAnimal, which is steadily growing to become one of the top wild animal channels on YouTube. As an Executive Producer of digital video, Michael launched Blacktail Media. He leads a staff of producers, directors, writers and editors with national studio locations, including New York City. Blacktailmedia is focused on entertainment programming for Web audiences, branded entertainment and media syndication for broadcast and cable television. Prior to his current business, Michael was VP and General Manager of video for the Meredith Women’s Network, Executive Producer of Parents TV and the Creative Director of The Better Show, at Meredith Corporation.


David Reitman has over 20 years of experience, as a Video Game, Digital Media, Entertainment & Enterprise Senior Executive leading globally distributed teams; as it relates to Cloud, SaaS, Commerce, Payments, Marketing Distribution Strategies (SEO, Affiliate), Analytics, Digital Distribution, and Platform; helping companies define and properly execute their digital strategies while seamlessly integrating technologies and associated content partners into the business strategies to deliver value and revenue growth. David is currently the VP, Global Head of MESO (Media, Entertainment, Software & Online Services) industries leading a global team with focus on providing digital commerce solutions. Additionally, David has strategic and product innovation responsibility for the digital commerce business for hybris, an SAP company. Also, David provides Board Advisory support to VC-°©‐backed startups as it relates to developing and executing their Commercial Offering, Business Development & Strategy and Investment and currently serves as a Board Advisor to Tangentix and Greenman Gaming. Prior to hybris, David supported Digital River in a Business Development & Strategy/M&A capacity providing leadership for Strategic Alliances, Direct & Indirect Revenue Opportunities, Product Development, and M&A as it relates to their Global SaaS Cloud Commerce and Payments platform. Prior, David was the VP of Business Development at Gaikai, that built and launched their initial Product Offering, as well as, led the Team that worked with all of the Video Game Publishers & Developers, Consumer Electronics companies, MSOs & Carriers, Digital Distribution Partners. Before Gaikai, David was an Executive Leader with Equinix / Switch and Data and AT&T, leading vertically focused Teams with cross-°©‐functional members of sales, product and engineering executives that supported Media & Entertainment companies with technology solutions to support Massively Multiplayer and Social Games, Cloud Infrastructure, Digital Distribution of Media (i.e. Music, Film, Gaming & Software), Streaming Services, Content Distribution Networks and eCommerce. An instrumental figure within the Digital Media & Online Gaming industry, as the Executive Leader whose Teams supported the following Platforms: Disney/ABC, Facebook, Amazon, CBS, CNET, EA (Ultimate Online & Origin), Napster, Netflix, DirecTV, Wikipedia, Microsoft, Google, Real Networks, Blizzard Entertainment (World of WarCraft & BattleNet), Sony (PlayStation Network, EverQuest, EverQuest II, StarWars Galaxies, PlanetSide, & Vanguard), Turbine (Asheron's Call), Microsoft & Microsoft Game Studios (Xbox 360 Live platform), Codemasters, Konami, Onlive Game Services, Gaikai and Big Fish Games. Before joining the Internet technology industry, David was an Executive within the Music Business. He led an artist management firm for over 8 years managing artists on Warner Brothers, Elektra and Sony.


Lara Hoefs is Founder/CEO of Zetta2 - an audience development agency made up of award-winning content creators, marketers and audience analysts who create innovative, cross-platform brand experiences. Throughout her career, Lara has worked for every major studio and contributed to well over 100 entertainment marketing campaigns. She’s been a producer of creative content, interactive media, social media and transmedia, and has provided strategic insights into the campaigns of many entertainment and brand properties. Lara spent five years as brand manager & transmedia producer of The Twilight Saga franchise. Her experience with the Twilight fandom and franchise has been a key inspiration to her unique insights into transmedia and audience development strategies.  Additionally, with a master’s degree in Media Psychology & Social Change, Lara melds her professional industry experience with that of social psychological understanding of digital life to inform her insights into 21st century entertainment audience development, marketing and transmedia strategies. Lara is a member of the Academy of Television Arts & Sciences (Interactive Media) and the Producer’s Guild of America (New Media Council).

Jonathan Tavss, Head of Original Content Production, OwnZones; Jonathan Tavss is an award-winning digital marketer with more than a decade of work leading centralized global campaigns for international entertainment studios, CPG brands and service corporations. Tavss provides the OWNZONES team with strategic advice around marketing strategy, product design and business development for the premium content access platform.  Since 2001, Tavss has planned and directed integrated marketing campaigns for companies including 20th Century Fox Theatrical and Home Entertainment, Warner Brothers International, Buena Vista Theatrical, ABS-CBN Global, myMARQ, BuzzSwag and Kid Track Mobile.  Currently, Tavss is a driving force behind ConnectD, a global company expanding brands’ digital presence in physical spaces through a suite of touch applications within