Monday, April 27th, 2015

2:30 PM - 3:30 PM

Track I: Ballroom Terrace – Live Webcast from this Room

Social Entertainment: The Merger of Programming, Social Media and Advertising

Shawndra Hill, Operations and Information Management Department, The Wharton School of the University of Pennsylvania

Liz Teschler, Marketing Director, SMOSH brands,  DEFY Media

Judy Johnson, Director of UX & Product Innovation, AWE Division, Bottle Rocket

Josh Gottheimer, General Manager, Corporate Strategy, Microsoft

Jim McArthur, SVP, Global Business Development & Strategic Partnerships, Digitaria

Anthony Layser, Content Director, Dailymotion

Brian Marr, Chief Strategy Officer, Smashing Ideas

Ted Cohen, Managing Partner, TAG Strategic llc, Moderator


harness the Power of Motivational Design– what he believes is one of the most powerful tools in creating an engaged, loyal audience. Brian has been fortunate to work for several great technology companies and startups, including Microsoft and Hewlett Packard, in product management and marketing roles focused on bringing new consumer technology to market and evolving communications through emerging media. In 2007 he transitioned to an agency role, joining the Wexley School for Girls as Managing Director. His clients have included Boeing, Getty Images, Mattel, Microsoft, Panasonic, Philips, Pepsico, Wilson and the Seattle Sounders. Brian grew up in Silicon Valley and graduated from the University of California, Santa Cruz with a bachelor’s degree in psychology. He currently teaches two graduate courses in the Master of Communication Leadership program at the University of Washington.


Shawndra Hill is an Researcher at Microsoft Research NYC and an Assistant Professor of Operations and Information Management at the Wharton School of the University of Pennsylvania. Generally, she studies data mining, machine learning and statistical relational learning and their alignment with business problems. Specifically, she researches the value to companies of mining data on how consumers interact with each other on social media -- for targeted marketing, advertising, health and fraud detection. Her current research focuses on the interactions between TV content and online behaviors, primarily on social media ( Her past and present industry partners include AT&T Labs Research, ClearForest, Mass Relevance, and Siemens Energy & Automation.  Her research is funded in part by the Office of Naval Research, Google, and the National Institutes of Health (NIH). Dr. Hill holds a B.S. in Mathematics from Spelman College, a B.E.E. from the Georgia Institute of Technology and a Ph.D. in Information Systems from NYU's Stern School of Business.  You can find links to most of her papers here:


Judy Johnson, Director of UX & Product Innovation, AWE Division, Bottle Rocket:  Judy Johnson is an 15+ year veteran of Product Management and Technology.  Since joining Bottle Rocket, she has lead the AWE, TV Everywhere division to the successful launch of over 20 apps for brands including NBCUniversal, Scripps Networks and A+E Networks.  The work she has lead has been featured in an Apple Keynote as well as a recent Google I/O announcement.  Prior to joining Bottle Rocket, Johnson lead product management for several large corporations including Sony, NEC and IBM.  Her areas of expertise include global product roadmap development, mobile and business strategy planning as well as team management.


Anthony Layser, Head of US Content Development, Dailymotion: Anthony Layser serves as Head of US Content Development for Dailymotion, the second most trafficked video sharing site in the world and the 31st most visited web site in the world. Prior to Dailymotion, Anthony led video strategy initiatives for AOL’s men’s and women’s lifestyle groups and produced thousands of video segments for AOL-Huffington Post, ranging from news and lifestyle to fashion and comedy.


Josh Gottheimer recently joined Microsoft as General Manager, Corporate Strategy, where he leads a team focused on competitive research and analysis and core strategic issues across the company’s products, value propositions, and investments.  Before joining Microsoft, Josh served as Senior Counselor to the Chairman of the Federal Communications Commission where he was a strategic advisor to the Chairman on a wide range of policy, legal and external matters, including the communications, legislative and intergovernmental functions of the agency. He was also the first Director of Public-Private Initiatives, a new team at the Commission that harnesses the power of broadband to advance key national priorities such as jobs, health care, cybersecurity, privacy, public safety, energy, and education.  This role built on Josh’s leadership in the creation of several partnerships, including Connect2Compete, a first-of-its-kind broadband adoption initiative with national digital literacy and low-cost broadband offerings; the FCC’s cybersecurity small business initiative, between government experts and private IT and security companies; a partnership with mobile carriers on the Personal Localized Alerting Network (PLAN), a new public safety emergency alerting system; and Jobs4America, an initiative that will bring more than 100,000 new and repatriated call center jobs to the U.S. over the next two years.  Previously, Josh served as Executive Vice President, Worldwide at Burson-Marsteller, a global communications firm, where, as the number two executive worldwide, he helped lead the company’s business strategy, operations, and senior client relationships. Josh also directed the Issues and Crisis Group, Corporate, Public Affairs and Media practices, and led the firm's Key Client Relationship program, comprised of top clients from around the world.  Before joining Burson-Marsteller, Josh was Director of Strategic Communications at Ford Motor Company. His responsibilities included overseeing the company’s global corporate advertising, communication strategy and message development, and supervising the Washington, DC Public Affairs operation. Between 1998 and 2001, Josh served as Special Assistant to the President and Presidential Speechwriter to President Bill Clinton. Among others, he helped draft the State of the Union addresses in 1999 and 2000 and the 2000 Democratic Convention speech. After leaving the White House, Josh was a Senior Advisor to the United States Commission on Civil Rights. In the 2004 presidential race, Josh served as Deputy Director of Speechwriting and Senior Policy Advisor to the John Kerry for President Campaign and as Chief Speechwriter to the Wesley Clark for President Campaign.  In 2008, he was an advisor to the Hillary Clinton for President campaign. Josh is a Phi Beta Kappa graduate of the University of Pennsylvania and received his J.D. from Harvard Law School, where he was an editor of the Harvard Journal on Legislation. He was also a Thouron Fellow at Oxford. Over the years, Josh has been a regular political commentator on CNN, MSNBC, and Fox News Channel.  He has also been a contributor to US News & World Report. He has published articles in the Washington Monthly, ABA Magazine, and was the editor of Ripples of Hope: Great American Civil Rights Speeches (Basic Books, 2003), a collection of inspiring speeches from five social movements in American history. In 2011, Josh published Power in Words: Barack Obama's Speeches from the State House to the White House (Beacon Press, 2011), a history and analysis of President Barack Obama's most important pre-presidential speeches.  Josh is a member of the New York State Bar and the District of Columbia Bar and the New York Economic Club.  He founded Jobs for Jersey and Business Forward to help promote jobs in the state of New Jersey.  Josh is a founder and board member of Connect2Compete, an organization that promotes broadband adoption, and is a technology policy advisor to the Clinton Global Initiative.  He is a regular visiting professor at the University of Pennsylvania, where he has taught a course on the history of presidential speechwriting.  Josh was also a Visiting Fellow at the Center for Information Technology Policy at Princeton University.  Josh is a member of the Rutgers Business School Board of Advisers and a board member of the New Jersey Hall of Fame.  Josh lives in Wyckoff, NJ with his wife, son, and daughter; he enjoys running, tennis, and triathlons.


Ted Cohen, Managing Partner, TAG Strategic: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen's guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI's global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI's artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize '98 & '99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/ and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.

Brian Marr, Chief Strategy Officer, Smashing Ideas ; Brian Marr is a marketing strategist, business leader and educator. In his role as Chief Strategy Officer at Smashing Ideas, Brian is passionate about creating digital experiences that