Monday, October 20th

2:30 PM - 3:30 PM

Track I - Ballroom Terrace - Live Webcast from this Room

2nd Screen - Social Television – What is Engagement?  The Merger of Content, Social Interaction and the Video Platforms

Brian Marr, Chief Strategy Officer, Smashing Ideas

Mark Morris, VP Sales, West, Viggle

Judy Johnson, Director of UX & Product Innovation, AWE Division, Bottle Rocket

Glasgow Phillips, Head of Video, StarMaker Interactive

Jody Stark, Global Vice President, Commercial, Piksel

Marc Scarpa, Executive Producer / Director (TWCS Lakers Second Screen, X Factor Digital, Grammy live)

Mike Vorhaus, President, Magid Advisors, Moderator

from the University of California, Santa Cruz with a bachelor’s degree in psychology. He currently teaches two graduate courses in the Master of Communication Leadership program at the University of Washington.


Greg Consiglio, President & Chief Operating Officer, Greg has rich experience in new business development and strategic alliances. He recently headed business development at Ticketmaster, where he managed online affiliate sales, business development, sponsorships and strategic alliances. Previously, Greg led Asian operations and international business development for AOL.


Judy Johnson, Director of UX & Product Innovation, AWE Division, Bottle Rocket:  Judy Johnson is an 15+ year veteran of Product Management and Technology.  Since joining Bottle Rocket, she has lead the AWE, TV Everywhere division to the successful launch of over 20 apps for brands including NBCUniversal, Scripps Networks and A+E Networks.  The work she has lead has been featured in an Apple Keynote as well as a recent Google I/O announcement.  Prior to joining Bottle Rocket, Johnson lead product management for several large corporations including Sony, NEC and IBM.  Her areas of expertise include global product roadmap development, mobile and business strategy planning as well as team management.


Jody Stark, Global Vice President, Commercial, Piksel; Jody Stark is a seasoned strategic leader and recognized expert in the creation, sale and implementation of digital products and services covering the last decade. He was a leading force in Verizon’s Digital Media strategy. Prior to this Mr Stark was focused on creating powerful and exciting consumer media products. As CEO of ViziWork’s, he crafted the sale of the company to Liberty Digital Corporation in the early days of interactive video. As Co-Founder and Vp Business Development, Jody was the driving force behind Transpera’s tremendous growth in market share eventually leading to the companies acquisition by Tremor Media. Over the last several years Jody’s keen insight, dedication, and creative strategies have helped put many startups on the map and led the path for media conglomerates in the mobile, connected device and IPTV global stage. Known to create personal and professional growth in those around him, his strong work ethic and commitment to people turned his former consulting company IniTech into a sought after firm in today’s challenging economic environment. Over the years IniTech’s team created game changing plans and experiences for companies like Disney, Viacom, News Corp, NBC, DirecTV, Comcast, Cox, AT&T, Verizon, Sprint, Alltel, BT, Turner/AOL and Google, just to name a few.


Marc Scarpa, Producer / Director x factor digital, Grammy live, incubus hq; is a veteran Director and Executive Producer of live participatory media. His most recent credits include The X-Factor's Pepsi Digital Pre-Show and Second Screen Experience, The Global Citizen Festival, Incubus HQ Live, GRAMMY LIVE!, Earth Day Network's Earth Day Live! Concert on the National Mall (2008-2012) and MySpace LIVE!. In 2011, he launched VidBlogger Nation, the first participatory media television channel in association with Comcast's X-Finity On Demand. Scarpa has directed Grammy Award winning artists John Legend, 50 Cent, Alicia Keys, Beastie Boys, Elton John, Moby, Steve Aoki and many others. Additionally, he produced and directed several pioneering "firsts” for the live participatory programming genre including Townhall with President Clinton, Woodstock '99, The Tibetan Freedom Festivals and HSX/Excite_Rocks the Oscars featuring Beck. Prior to Simplynew, Scarpa was the architect for New York City Hall's Mayoral Blue Room multi-platform broadcast facility and served as the original New York Bureau Chief for C|NET networks where he co-developed C|NET's early VOD deployment strategy and produced CNET's _first live webcast from the 1997 PC Expo. Scarpa is a featured speaker with Streaming Media East/West/Europe and Digital Hollywood and is recognized as one of Silicon Alley Reporters Top 100. His productions have been recognized by Webby Awards, Social TV Awards and the Cannes Lions International Festival of Creativity. Scarpa is a national board member and founding New York committee chair for the Producers Guild of America New Media Council. Personally, he is a partner with Lifebeat - The Music Industry Fights AIDS, a member of the Global Advisory Committee for Earth Day Networks and a member of the Gate Leadership Council.


Mark Morris, VP Sales, West, Viggle:  Mark is a grizzled veteran of the media business world.  He’s logged 18 years in digital media sales leadership, along with an extensive background in delivering integrated online/offline sponsorship partnerships for brands.  The majority of Mark’s business experience is within the Sports & Entertainment sectors, having spent time at: CBS SportsLine, Launch Media (now Yahoo Music), ESPN, USAToday Sports, and Ticketmaster/Live Nation.  Mark currently serves as VP Sales at Viggle, Inc. – a leading entertainment marketing platform in the Mobile space.  Viggle is changing the way that consumers interact with TV and Music on their devices – and providing brands with direct connections to these fans.  Mark is an East Coaster at heart, having moved from NYC to LA in 1999.  He has enjoyed the transition to the West, loves the ocean, and rarely wears socks.  He’s blessed with a wonderful family:  wife Susie, daughters Charlotte, Caroline, and Chloe…and son Harrison.


Mike Vorhaus, President, Magid Advisors: Founded the Magid Internet and New Media research and consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.


Brian Marr, Chief Strategy Officer, Smashing Ideas ; Brian Marr is a marketing strategist, business leader and educator. In his role as Chief Strategy Officer at Smashing Ideas, Brian is passionate about creating digital experiences that harness the Power of Motivational Design– what he believes is one of the most powerful tools in creating an engaged, loyal audience. Brian has been fortunate to work for several great technology companies and startups, including Microsoft and Hewlett Packard, in product management and marketing roles focused on bringing new consumer technology to market and evolving communications through emerging media. In 2007 he transitioned to an agency role, joining the Wexley School for Girls as Managing Director. His clients have included Boeing, Getty Images, Mattel, Microsoft, Panasonic, Philips, Pepsico, Wilson and the Seattle Sounders. Brian grew up in Silicon Valley and graduated